Results for : communication

The Power of Moments: Creating a Hyper-Personalized Customer Experience

Customers are always on the lookout for businesses that strike a connection with them. It’s no wonder that generic campaigns are now on a downtrend. Instead, we are seeing an increase in personalized and targeted strategies. But every time businesses seem to have mastered the art of personalization, technological advancements…

The Online Suggestion Box: A Robust Feedback Tool for Customers and Employees

Why is employee and customer feedback important? A company’s ROI connects closely to retaining your customers and employees by establishing loyalty. Arguably, they are the two most crucial management focus areas for any business -- big or small. Not convinced? Think about the following observations: When you lose a loyal…

Making the Implicit Explicit: The Impact of Virtual Work on Communication Style

What is more important when working remotely or virtually: written, verbal, or visual communication? The answer might depend on the kind of work you do or your personal preferences, but today’s remote workers realize one of the biggest challenges for effective communication is the lack of physical cues. Ever since…

Making the Most of Micro-Moments When Everyone’s a Bit Rusty

It would be easy to say that we're at an especially strange point in dealing with the COVID-19 pandemic -- but really, everything's been pretty strange for a long while now. Now, looking around the world, we see both success stories and fears of new waves and variants, vaccination rates…

5 Customer Experience Lessons We Can Take From 2020

It’s easy to think that the average consumer has radically changed over the past 12 months. Because twice as many people are buying online now compared to March 2020, you should invest every penny into digital infrastructure. I mean, sure, but what about the coming years? Physical stores are going…

Customer Service Communication Challenges

In a hyper-competitive market with seemingly endless choices, customer experience is a critical differentiator. Every single interaction a customer has with your brand might be a make or break moment -- no pressure! While we all know about the importance of managing a carefully balanced customer journey, keeping your customers…

What ‘Having Empathy’ Looks Like for the Companies Doing it Right

“Empathy is being concerned about the human being, not just their output.” - Simon Sinek From the mid-1970s, economic philosophy in the west changed. Business became largely focused around one goal: maximizing profit. Massive economic growth followed, millionaires were made, and the modern workforce was created — the most depressed,…

CX Expectations and How They Impact Employee Experience

Employee experience has come to be viewed as a strategic area for companies to drive value. While its importance is widely recognized, a disconnect between aspiration and actuality can remain. This is particularly problematic when employees expect interactions with the business on par with the customer experience (CX) they are…

The Flood of Content and Why We Can’t Stop Creating More

As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need content. And lots of it. From streaming services to podcasts, from videos to internet content, they have a never-ending hunger for the next click. Part of the response to the pandemic comprises people searching…

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that businesses have to get right to create a competitive edge. Yes, it's a complicated area -- but it's definitely worth your attention. Below, you'll see the third part in a series on B2B marketing, following part one…

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