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Cross-Tabulating Survey Data to Increase Your Rate of “Aha!” and “Oh Wow!”

One powerful way to gain insight from your surveys is to cross-tabulate the data. Doing so lets you discover correlations that aren’t obvious from a basic report. “Say you were standing with one foot in the oven and one foot in an ice bucket,” said Bobby Bragan. “According to the percentage people, you should be perfectly comfortable.” Basic survey reports can…