Results for : customer feedback

How can you tell when your customer feedback survey has gone stale?

You know you want to solicit customer feedback. You carefully craft questions and set up the survey. You invite customers to respond. But then what happens? Are you leaving your customer feedback survey open for too long? Let's explore the several signs that  tell you your survey has gone stale.…

“Get Rich Quick” Method for Understanding Customer Desires

If your company could only allocate budget to one single aspect of sales or marketing, it should be on truly understanding your customers. Not demographic data (which, while sometimes relevant, is not usually specific enough to dictate how you’ll communicate with your audience), but motivations, pain points, expectations, state of…

How Customer-Led Product Improvement Can Supercharge Your Business

It’s common for business owners to feel like they need to have all the answers. They alone bear the responsibility for innovation, ideation, and uncovering the next key developments of their product and service. And of course, the most successful companies do nothing of the sort. They hire brilliant thinkers…

Responding to Negative Feedback

The negative feedback arena is vast because it embraces customers and employees — the lifeblood of every business — but is it an essential consideration with all else going on? “Essential” is an understatement; crucial is more to the point. Reacting to peoples’ comments about missteps in your operations can…

The Butterfly Effect of Customer Experience

Have you heard of the butterfly effect? The metaphorical butterfly flapping its wings generating a storm on the other side of the earth highlights the idea that small actions can have much larger, far-reaching consequences. That’s exactly what happens with customer experience.  We’re all in the experience business. Whether it’s…

The Detractor Opportunity: How to Win Over Your Critics and Improve Customer Experience

Every business has its detractors. While you can’t demand that they change their mind, you can alter the way you approach them to create a new perspective. Detractors are people who didn’t just have a negative experience, but those who actively say negative things about your business. In terms of…

The Online Suggestion Box: A Robust Feedback Tool for Customers and Employees

Why is employee and customer feedback important? A company’s ROI connects closely to retaining your customers and employees by establishing loyalty. Arguably, they are the two most crucial management focus areas for any business -- big or small. Not convinced? Think about the following observations: When you lose a loyal…

5 Customer Experience Lessons We Can Take From 2020

It’s easy to think that the average consumer has radically changed over the past 12 months. Because twice as many people are buying online now compared to March 2020, you should invest every penny into digital infrastructure. I mean, sure, but what about the coming years? Physical stores are going…

Beyond Surveys: The Age of Proactive Feedback Management

Businesses are scrambling to up their customer experience game. Research constantly emphasizes the importance of great CX to customer loyalty and growth. Today, customers don’t just expect but demand an experience that is comparable to the best brands across the world. In other words, businesses aren't just competing with others…

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effective marketing strategies. These are rooted in more than innovation; they boast a deep understanding of the brand’s guiding vision and the target audience. Take the example of Heineken. Their key demographic group is millennials, a group…

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