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What is growth marketing? Many sales enablement experts alternatively title their designations as "Growth Marketers.” What, indeed, is growth marketing, and how does it differ from “marketing” in the traditional sense? We are fine-tuning here, getting into micro variances that in combination make a big difference in approach. In essence,…

Branding rests on a combination of marketing activities that build a personality or reputation. A branded company may desire separate identities for the products and services it markets, but one can see there may be significant overlap and alignment between the three. Leading from there, the difference between intended branding and…

Want more customers -- and more loyal customers? Of course. Customer experience (CX) in competitive markets is, in many ways, the holy grail to building your business with sustainable profitability. Companies bend over backward to understand their customers and keep them coming back for more. Indeed, customer loyalty is vital…

In the world of customer experience, a neutral interaction is worth as little as a negative one. Companies are trying every trick in the book to create as many positive experiences as possible—the kind which drive customer satisfaction, promote referrals, and ensure retention. And technology is at the core of…

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effective marketing strategies. These are rooted in more than innovation; they boast a deep understanding of the brand’s guiding vision and the target audience. Take the example of Heineken. Their key demographic group is millennials, a group…

The B2B marketing arena is a massively complicated network of customer touchpoints that businesses have to get right to create a competitive edge. Yes, it's a complicated area -- but it's definitely worth your attention. Below, you'll see the third part in a series on B2B marketing, following part one…

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessments in the B2C markets. A McKinsey report indicates that B2C companies show customer satisfaction ratings 15-35% higher than B2B entities. It's not surprising, considering that structuring a compelling B2B CX is vastly more complicated. We believe…

A lot has changed over the past year, not least the ways in which we communicate. Since the impact of COVID-19, the use of personal video conferencing has surged in our daily lives. The amount of purchases we make online has inflated, too. So when these two factors are coupled…

Wondering how to inspire customer loyalty and create brand champions? Take a page from credit unions’ member satisfaction handbook! The debate between credit unions and big banks is endless, but there can be no doubt that if you’re looking for a more authentic, personal experience every step of the way,…

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obtaining information from people who visit and navigate websites. The methods for doing this rest in conducting on-page surveys, website feedback widgets, and new digital apps. The goals are to uplift the user experience (UX)…

What is growth marketing, and how does it relate to the customer experience?

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty

Using Technology to Improve CX—Without Losing the Human Touch

Making Marketing Memorable: How to Create Impactful Brand Strategies

The Key Psychographics That Drive B2B Decision-Makers

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

Why Video Customer Service Will Boom in 2021

Giving Credit Unions the Credit: 3 CX Lessons for the Digital World

Website Feedback: The Omnipresent Nudge of Modern Marketing