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Showing results for : customer journey
Customer Experience
Financial Services
Customer Experience (CX) Trends in Financial Services in 2024
It's the busiest shopping season of the year, and companies are working hard to get you to spen...
Gordon Polovin
January 8, 2024 | 10 MIN READ
Customer Experience
From First to Last: How to Improve Your Customer Experience
Want to improve your customer experience? Here’s how you can influence perceptions and take y...
Disha Sanghvi
July 24, 2021 | 4 MIN READ
Customer Experience
The Butterfly Effect of Customer Experience
Have you heard of the butterfly effect? The metaphorical butterfly flapping its wings generatin...
Disha Sanghvi
June 2, 2023 | 4 MIN READ
Customer Experience
What Is Customer Engagement Marketing?
Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...
Gordon Polovin
August 7, 2023 | 9 MIN READ
Customer Experience
Market Research
What is growth marketing, and how does it relate to the customer experience?
What is growth marketing?
Many sales enablement experts alternatively title their designations...
Gordon Polovin
April 23, 2024 | 9 MIN READ
Customer Experience
Market Research
Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies
Branding rests on a combination of marketing activities that build a personality or reputation....
Gordon Polovin
March 23, 2021 | 8 MIN READ
Customer Experience
The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty
Want more customers -- and more loyal customers? Of course.Customer experience (CX) in comp...
Gordon Polovin
May 8, 2023 | 11 MIN READ
Customer Experience
Technology
Using Technology to Improve CX—Without Losing the Human Touch
In the world of customer experience, a neutral interaction is worth as little as a negative one...
Jake Burgess
June 8, 2023 | 6 MIN READ
Customer Experience
Market Research
Making Marketing Memorable: How to Create Impactful Brand Strategies
Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...
Disha Sanghvi
July 14, 2023 | 5 MIN READ
Customer Experience
Market Research
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 7 MIN READ