customer retention Archives

Results for : customer retention

In the modern business world, CEOs carry responsibility for their company's continued growth and profitability. They report to stakeholders on their devised strategies for dealing with environmental and competitive threats and promoting meaningful differences to consolidate brand loyalty. These leaders agree that realistically the most viable route to better results…

Over time, the pendulum has swung from "The customer is always right!" to a more nuanced understanding of the entire relationship between customer and provider. From a focus on customer satisfaction to a broader view of customer experience as a whole, today many of our conversations prioritize customer success. So,…

Everyone knows that if you want to build something big, you need a strong and steady foundation. In other words, you need a solid base as a starting point. Customer experience is no different: All your basic successes depend on your base -- your customer base, that is. What is…

We live in an era where customer support teams are regularly overloaded with requests, but companies struggle to justify investment in additional hands. One solution has emerged in recent years that’s incredibly popular for its low cost and ease of adoption — chatbots. However, for all that chatbots can help…

Customer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an organic search represents their brand? My guess is not many. And yet, as a starting touchpoint, it's a critical juncture in the customer journey. CX…

Are your customers loyal? Do they trust your brand? As customer buying patterns evolve and competition intensifies, maintaining a positive customer relationship has become increasingly complex. After all, businesses today aren’t just looking at niche audiences, but at the global marketplace, attempting to resonate with prospects across many walks of life. With…

Modern marketing and sales enablement revolve around achieving the best customer experience in meaningful ways. It’s not an easy proposition because intense competition has created a high degree of functional similarity everywhere we look. Even the iconic brands face the prospect that other manufacturers will emerge with look-alikes that work…

Customer experience (CX) is a modern-day marketing focus. It recognizes that keeping your customers engaged and satisfied with your product or service is crucial to profitability. Numerous online and offline touchpoints keep the process moving forward in every customer journey that culminates in a memorable customer experience. It begins when…

Before we get into customer value, we should address the difference between a customer and a consumer — the two are not always the same. For example: B2C: when a mother buys a toy for a child, she is the customer, the child is the consumer. B2B: an IT purchasing…

Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Without sales, there’s nothing to talk about — no bottom line, no ROI — nothing! Unless the company has stable, low-cost customers buying repeatedly, it’s unlikely you can achieve and sustain the P&L's…

How to Retain Employees, Engage Customers, and Win in 2022

Why a Customer Success Management Program is Vital to Every Business

How to Build a Customer Base for the Long Term

The Pros and Cons of Chatbots in Customer Service

CX Culture and Your SEO Strategy

Best Ways to Fuel Positive Customer Relations

Four Customer Experience Best Practices That Create Brand Engagement

What is Customer Experience Management?

Building Customer Value to Sustain Company Profitability

Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies