Results for : customer reviews

4 Positives of Negative Online Reviews

A negative online review could send a small business owner spinning. “It’s all over! No one will shop from us ever again.” Obviously, this individual is no stranger to slippery slope thinking. Help them calm down by sharing these four advantages to be gained from negative online reviews. Word-of-mouth recommendations…

The Short on Reviews: How Strangers Drive Our Decisions

Why do online reviews matter? Anyone who has ever read online reviews when considering a purchase knows—not only can they be hilarious, but they are some of the BEST sources for consumers to find information on services and goods that they are interested in. Since the beginning of commerce, I…

6 (Real) Benefits of Having a Stellar Customer Review Strategy

Customer reviews have come a long way.  Unlike ten years ago, today, review “skeptics” are few and far between. Gone are the days where marketers have to be convinced to embrace their customer reviews. Most of them just are. So, I’m not going to try and convince you to care…

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