Results for : customer satisfaction

When to Initiate a CSAT Survey

We’ve been talking a lot about the CSAT (customer satisfaction) score and its relationship to CX, and that’s because we’re all about feedback here at SoGoSurvey. The CSAT is based on direct feedback from your customers on how they feel about your products, services, or support. It’s a wonderful barometer…

How is CSAT Calculated?

The CSAT score has long been beloved by CX experts, who consider it the best way to get a general sense of how satisfied customers are with an experience with a company. The reasons behind a customer’s satisfaction levels are then typically found by asking follow-up questions after the initial…

Buzzword Decoded: What is CSAT Really?

CSAT is by far one of the most recognizable metrics when it comes to measuring customer experience, and one that companies have seemed to use forever. But have they really? Because of its importance, the CSAT score seems to have been around since the beginning of time—why wouldn’t you want…

Are your credit union members ready for ITMs?

ITMs are often pitched as an alternative to ATMs, but they’re really more of an upgrade, or a “next step” in the technology’s evolution. While an ATM mostly just dispenses cash, an ITM features a video screen that allows credit union members to speak directly to a live teller and…

Best Ways to Fuel Positive Customer Relations

Are your customers loyal? Do they trust your brand? As customer buying patterns evolve and competition intensifies, maintaining a positive customer relationship has become increasingly complex. After all, businesses today aren’t just looking at niche audiences, but at the global marketplace, attempting to resonate with prospects across many walks of life. With…

Advantages of Conducting Customer Satisfaction Surveys

There's nothing more disruptive to a business than customer churn. Companies worldwide are losing billions of dollars annually from dissatisfied customers moving to a competitor. However, the customer satisfaction survey has emerged as an effective tool designed to give the marketing and sales enablement teams insight into customer motivations. Customer…

Uncovering Key Insights to Increase Customer Satisfaction in Retail Banking

On November 10, SoGoSurvey hosted a webinar titled “Uncovering Key Insights to Increase Customer Satisfaction in Retail Banking.” The webinar explored the key drivers of the customer and member experience and how they can help financial institutions to optimize engagement and boost satisfaction and loyalty. Challenges facing financial institutions Today’s…

From First to Last: How to Improve Your Customer Experience

Want to improve your customer experience? Here’s how you can influence perceptions and take your CX to the next level. Just think back to a recent interaction you had with a brand. Perhaps you found the brand on social media, or saw an ad that made you curious. Now here’s the…

How to Create a Customer Satisfaction Survey

Ready to launch your first -- or next -- customer satisfaction survey? You're closer than you think! Within the next eight minutes, you'll have all you need: A smart rationale, a great template, solid best practices, good-looking analytics, and even advanced options. Ready?     Satisfied? Learn more about SoGoCX…

VoC vs. CSAT: What’s the difference, and which one should I be worried about?

The best indicator for your customer experience is when a customer returns for more business. And customer experience was easiest to measure when customers conducted business face-to-face in brick-and-mortar locations. With the increase of customer interactions occurring online today, how do you measure your customers’ happiness and satisfaction? You must…

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