Results for : customer survey

Showing Gratitude To Your Customers: A Handy Guide

At the heart of every business lies its customers -- and it’s safe to say that no business can exist without customers. Bearing this in mind, it’s a smart move to make showing gratitude to your customers a priority, and incorporate into your higher-level business strategy. Over time -- not…

Big Banks = Big Satisfaction?

While some may have a negative association with 'Big' anything [Big Brother, Big Data, Big Whatever], recent studies have shown that Big Banks are overtaking credit unions in customer satisfaction. Many credit union members may feel their experience is local and personalized, but is bigger better - and do enough…

Want to win? Plan to fail.

Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call…

How often do you fail to answer customer questions?

According to consumers, customer service agents fail to answer their questions 50% of the time.* So, you’re yelling your birthdate into the phone for the third time at the automated message, then sitting and sitting and sitting on hold, waiting to talk to a person who will answer your question…

How do you know if you’re really delivering “superior” customer service?

80% of companies say they deliver "superior" customer service. 8% of people think these same companies deliver "superior" customer service. Hate to break it to you, but there’s probably a huge disconnect between you and your customers. According to the Harvard Management Update, 80% of companies surveyed said that they…

How to reduce the time and resources you’re spending to land new customers.

It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. (more…)

It’s not me, it’s you… #memail

Because of my job, and because I’m a member of modern society, I’m spending more and more time looking at marketing emails. Everyone’s got their own style -- a certain tone, a distinctive look, and maybe even a compelling message. And yet, for all this time and effort spent in…

The Anonymous Survey: The secret to discovering how far your data can take you

Looking for candid feedback and not sure how to get it? Many times employees or customers are reluctant to share their opinions, recommendations, or experiences because they don’t know who might end up seeing their answers. This means you could be missing out on key insights into how your organization…

Amazon Prime Day: If You Build It They Will Shop

Prime Day was last week and it was a jungle out there - in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day on July 10 and has since reported the biggest sales day in company history. They experienced a sales increase of…

Turn Smart Shoppers into Brand Advocates

Discovering a new company has never been easier. When researching an idea or looking for inspiration, my first stop is Google search. More often than not, I find plenty of guidance from those who’ve gone before. Plenty of suggestions, warnings, and opinions -- albeit from complete strangers -- are always…