customer survey Archives - SoGoSurvey Blog

Results for : customer survey

New customers are always welcome, but that welcome shouldn't stop once the deal is closed. Keep the good feelings and clear communication strong from the beginning of the customer journey and you're much more likely to see customers stick around for the long term.   To identify any trouble spots…

Many companies would say that conducting research is a job for external experts -- people with no biases towards the company or motivations for it to succeed. External researchers can look at things with a reassuringly analytical perspective, which means more honest results. But what if the cost of hiring…

At the heart of every business lies its customers -- and it’s safe to say that no business can exist without customers. Bearing this in mind, it’s a smart move to make showing gratitude to your customers a priority, and incorporate into your higher-level business strategy. Over time -- not…

While some may have a negative association with 'Big' anything [Big Brother, Big Data, Big Whatever], recent studies have shown that Big Banks are overtaking credit unions in customer satisfaction. Many credit union members may feel their experience is local and personalized, but is bigger better - and do enough…

Sometimes a plan isn’t enough. The best laid plans, failing to plan means planning to fail, and a pile of other cliches come immediately to mind. Cliches aside, planning to fail is sometimes smart, too. Let’s say that a certain person is, generally speaking, a pretty good planner. We’ll call…

According to consumers, customer service agents fail to answer their questions 50% of the time.* So, you’re yelling your birthdate into the phone for the third time at the automated message, then sitting and sitting and sitting on hold, waiting to talk to a person who will answer your question…

80% of companies say they deliver "superior" customer service. 8% of people think these same companies deliver "superior" customer service. Hate to break it to you, but there’s probably a huge disconnect between you and your customers. According to the Harvard Management Update, 80% of companies surveyed said that they…

It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. (more…)

Because of my job, and because I’m a member of modern society, I’m spending more and more time looking at marketing emails. Everyone’s got their own style -- a certain tone, a distinctive look, and maybe even a compelling message. And yet, for all this time and effort spent in…

Looking for candid feedback and not sure how to get it? Many times employees or customers are reluctant to share their opinions, recommendations, or experiences because they don’t know who might end up seeing their answers. This means you could be missing out on key insights into how your organization…

How to Launch a New Customer Survey

Internal vs External Market Research: Is There a “Best” Approach?

Showing Gratitude To Your Customers: A Handy Guide

Big Banks = Big Satisfaction?

Want to win? Plan to fail.

How often do you fail to answer customer questions?

How do you know if you’re really delivering “superior” customer service?

How to reduce the time and resources you’re spending to land new customers.

It’s not me, it’s you… #memail

The Anonymous Survey: The secret to discovering how far your data can take you