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New York Times columnist Thomas Friedman loves Bernadette, a waitress at one of his favorite diners who’s famous for providing personalized A+ service. She learned a long time ago that making every customer feel important is the key to gaining loyalty and trust.   SoGoSurvey’s Rules & Alerts helps you…

Recently, my friend Bill purchased a new computer over the internet. To his delight, three days later, it is waiting for him when he got home. After he set up his computer, there was an survey from the company waiting in his email.   Unfortunately, the survey began by asking…

The explosion of social media has taken the world by storm. Social media offers valuable insights into what your customers think, what questions they’re asking and what problems they’re facing, resulting in a treasure trove of data which you can use in customer and market research. Twitter: Using Twitter Advanced…

Have you ever wondered why the phones aren’t ringing? Why sales are extremely slow, making it increasingly difficult to achieve targets every quarter or at month’s end? Well, there is one proven way to understand the reasons. The key components to powerful marketing communication include having something worthwhile to say,…

Before we can find new customers and increase sales, we need to understand exactly who our customers are, what value proposition we plan to offer and what our competition is currently offering. The best way to accomplish this is through market research, specifically through an  online survey. Market research runs…

Becoming Bernadette — Using Rules & Alerts in a Post-Information World

Online Surveys and the Alabama Effect: Never Ask What You Already Know

Role of Social Media in Customer Research

Sitting on a customer goldmine

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