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Results for : CX strategy

Having a dedicated CX strategy is important for any company in a market that prioritizes experience differentiation. While at one time the way for companies to maintain a corporate advantage was product differentiation, things have changed in saturated markets where customer loyalty is harder to gain—and keep. While most businesses…

There are many people in the world who love a good scare, and there are plenty more people who love watching others get scared. I'm in that second category. Watching a scary movie is likely to cause me to throw popcorn at the screen, scream at the top of my…

Customer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an organic search represents their brand? My guess is not many. And yet, as a starting touchpoint, it's a critical juncture in the customer journey. CX…

Customer experience (CX) is at the core of every company's ROI metrics. According to Forbes, US companies are losing a mind-boggling $62 billion annually due to defective customer service. It's widely believed that customer churn significantly erodes customer loyalty, and with it, profitability. One bad experience can single-handedly derail a…

The Korean drama "Squid Game" has taken the world by storm. The nine-episode show has become Netflix's most watched series, reaching more than 111 million viewers (and counting). The program has become a global phenomenon with its anxiety-inducing games, adrenaline-fueled twists and turns, and mind-boggling suspense. But if you watch…

8 Useful CX Metrics to Inform Your Strategy

What Scary Movies Tell Us About CX

CX Culture and Your SEO Strategy

Building an Effective CX Strategy

5 CX Lessons We Can Learn From “Squid Game”