Results for : data analysis

Score More: Percent Favorable

With Weighted Score and Net Intent covered in our previous blogs, we’re rounding out the Score More series with Percent Favorable. Percent Favorable gives you the percent of positive responses that you receive. It’s similar to Net Intent – except it doesn’t subtract the negative responses from the positive responses.…

How to turn any survey into an inclusivity survey

In the wake of the #MeToo movement and the historic reckoning on racial justice over the summer, a higher focus than ever before has been placed on inclusivity in the workplace. Companies are paying more attention to not only the diversity of their employees, but also whether those employees feel…

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentation means dividing the market into sections so that your view of customers has focus and meaning given your orientations and available resources. The creation of "segments" is the same as setting your eyes on…

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Breaking down your data to make the most of every slice? Our series on segmentation continues! What is firmographic segmentation? Research in the B2B field requires specialized attention because it differs from a B2C approach in significant ways. Firmographic segmentation is at the core of B2B. It categorizes B2B prospects…

Behavioral Segmentation: A Major Chapter in the Market Segmentation Story

Segmenting a market means developing the most vivid view possible of a particular customer opportunity. When “opportunity” enters the conversation with “marketing,” three must-have requirements emerge. It must: Represent enough buying power to make analysis worthwhile Be accessible Have a fighting chance to be competitive If any of these are…

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. The experience is one of merging vistas, each one different in its own right. The most obvious market segmentation exercises are undoubtedly geographic and demographic…

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