Results for : data analysis

Types of Statistical Analysis

Businesses far and wide regard digital data as their most valuable asset in competitive markets. It implies that survey software and statistical analysis of historical and real-time information is vital for accuracy and a dependable foundation in making strategic decisions. It boils down to the assembly, classification, numeric arrangement, and…

Vax, Masks, and The Space Between: Sharing Meaningful Study Results

In any interesting study, analyzing the results can go on and on and on. It's like wandering through an amazing shop, picking up and examining interesting pieces as you go. In some shops, you might just be browsing. In other shops -- and in every study -- you eventually need…

How to Identify the Validity of Data-Driven Claims

There's this clip of comedian Bill Burr on Conan talking about how he won’t listen to his friends list a source unless it comes from the library because at least the library separates fiction from nonfiction. As most successful comedians do, Bill Burr made me sit back and laugh but…

Vax, Masks, and The Space Between: Studying Behavior, Perception, and Analysis

If it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with no real outcome in mind. They're just going through the motions because someone else told them to, because it's just "what we do" at this time of year, or…

Score More: Percent Favorable

With Weighted Score and Net Intent covered in our previous blogs, we’re rounding out the Score More series with Percent Favorable. Percent Favorable gives you the percent of positive responses that you receive. It’s similar to Net Intent – except it doesn’t subtract the negative responses from the positive responses.…

How to turn any survey into an inclusivity survey

In the wake of the #MeToo movement and the historic reckoning on racial justice over the summer, a higher focus than ever before has been placed on inclusivity in the workplace. Companies are paying more attention to not only the diversity of their employees, but also whether those employees feel…

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentation means dividing the market into sections so that your view of customers has focus and meaning given your orientations and available resources. The creation of "segments" is the same as setting your eyes on…

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Breaking down your data to make the most of every slice? Our series on segmentation continues! What is firmographic segmentation? Research in the B2B field requires specialized attention because it differs from a B2C approach in significant ways. Firmographic segmentation is at the core of B2B. It categorizes B2B prospects…

Behavioral Segmentation: A Major Chapter in the Market Segmentation Story

Segmenting a market means developing the most vivid view possible of a particular customer opportunity. When “opportunity” enters the conversation with “marketing,” three must-have requirements emerge. It must: Represent enough buying power to make analysis worthwhile Be accessible Have a fighting chance to be competitive If any of these are…

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. The experience is one of merging vistas, each one different in its own right. The most obvious market segmentation exercises are undoubtedly geographic and demographic…

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