Results for : data

Data Integration and B2B Brand Development: How well are you protecting your data?

The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, cloud computing, and other technologies, have all massively impacted B2B marketing. As a result, management in this category interfaces immense volumes of data, forcing leaders to leverage cybersecurity to the max for data protection. Indeed,…

How to Identify the Validity of Data-Driven Claims

There's this clip of comedian Bill Burr on Conan talking about how he won’t listen to his friends list a source unless it comes from the library because at least the library separates fiction from nonfiction. As most successful comedians do, Bill Burr made me sit back and laugh but…

Making Metrics Matter Every Day

As convenience and personal health/safety have become top priorities over the past year, it's no surprise that customization and personalization are now key differentiators in nearly every purchase or decision. Restaurants, for example, are changing their ordering systems to accommodate to the new consumer preferences for having control over every…

Data-Day Operations: How Fresh Answers Help You Keep Up

How much data do you need to make a decision? We've all asked this question -- and discussed it here, too -- but it's not the whole question we need to answer. Ask yourself this: How fresh is your data? Stale data leads to bad decisions -- it's as simple…

Year-End Clear-Up: Data Collection Edition

Continuing our series on year-end clear-up efforts, it's time for a closer look at data.   But wait -- isn't data amazing? Aren't you better off when you have more of it, so you can make more informed decisions and all that kind of thing? Don't you talk about how…

The Best Ways to Collect Customer Feedback

Why care? Organizations spend billions of dollars every year on digital technology apps that accumulate, dissect, and evaluate the Big Data around markets that involve customer experiences (CX), customer journeys, and customer journey mapping. Thrown into the mix are market segmentation and its numerous versions (i.e., demographic, psychographic, etc.), converging…

How Tracking Your Personal Data Really Adds Up

How does your day start? Do you pick up your smartphone and scroll through social media sites? Do you look up the weather or go to Google Maps to see if traffic is a mess? For those who eschew digital devices first thing in the morning, there's still some point…

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. The experience is one of merging vistas, each one different in its own right. The most obvious market segmentation exercises are undoubtedly geographic and demographic…

Strange Days, Cont’d

When we started the Strange Days series, so long ago, I imagined it as a month or so of weekly check-ins. Then, the weeks kept going, and the strange days continued. Instead of reporting on something unusual, it eventually felt more normal to incorporate this strangeness into our new reality.…

How To Use Data To Improve Customer Experience

What is data and why is it so important? Businesses with the foresight to differentiate their products and services in the digital era are relying on what's undoubtedly the most valuable asset in both commerce and scientific endeavors. We talk of none other than Data. Think of it this way:…

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