Designing a Survey Archives

Results for : Designing a Survey

With the tools available today it can seem so simple to just bang out a survey and look for great results. However, designing a great survey actually takes a bit more thoughtful consideration. Factors such as survey mode, length, types of questions, and providing specific instructions can all play a…

Survey design is obviously a foundational aspect of any successful feedback collection program. Good survey design can be the difference between high response rates and an inbox that looks like a ghost town, targeted fact-finding and vague guesses about reality, usable data and a random collection of numbers. It can…

The Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. "Yes” or “No" questions have severe limitations in the realm of cognitive probing - understanding why employees and customers act the way they do. The Likert Scale focuses…

Sure, we just had a post on common design mistakes, but there are more than enough to justify one more post -- or a dozen.   But seriously. Design is such a critical piece of the survey development process, both from strategic and technical perspectives, that brushing up on best…

If I had a nickel for every time I saw these survey design mistakes, I’d have a lot of nickels.   From client onboardings to internal trainings, I’ve seen a lot of really smart people make a lot of really regrettable mistakes in their survey design. Unfortunately, mistakes at the…

What’s in a Word? The Importance of Survey Wording

The Benefits of Survey Standardization

Everything your business needs to know about the Likert Scale

Design Disaster Avoidance, Part 2

Design Disaster Avoidance, Part 1