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Tag Archive for Launching your Survey

Use of Surveys in the Conceptual Age

Knowledge and strategic planning were once the most important elements of any business or enterprise. However, according to a recent IBM Global CEO study, “creativity” is now the future of business evolution. In the Conceptual Age, right-brain skills will be key. Considering the rate of change and the complexity that will result from this, we need to go beyond just…

Census vs. Survey

While a census and a survey may sound like the same concept in the broader sense, in theory and practice they are very different. A census gathers information from every entity in a population. As a result, data is accurately representative of the whole population and detailed data can be made available right down to small areas. In a survey,…

Using Surveys for PR Efforts

Creatively designed online surveys are a great way to supplement your PR efforts. They help you stay visible and connected with your clients. Survey results can also be published in the form of press releases that can create outstanding marketing buzz. A great example is the recent survey from Dunkin’ Donuts conducted for National Coffee Day. The results propelled a…

How to determine sample size?

When planning a survey, determining the sample size is an important decision. Since several different factors must be considered, there is no set formula that can tell us what the perfect sample size should be. However, in general survey practice, the sample size used in a study is determined based on the expense of data collection, along with the need…

Chain Invites

Give Your Surveys the Viral Effect Here at SoGoSurvey, we take pride in our robust, user-friendly platform. And, with our Chain Invites feature, you can help spread the word to friends of your friends. Each person you invite can invite up to 10 other friends. Then those 10 friends can invite 10 more friends . . . and so on…

Creating Surveys for Kids

Adults are not the only ones with all-important opinions. Over the years, researchers from different disciplines have used a wide variety of survey methods to assess the views of children and teens. There are more than 35 million teenagers in the United States, and, according to a recent study, American teens spent almost $80 billion in 2011 alone. Companies that…

What are Surveys?

In today’s information society, we require a prompt and accurate flow of information on our population’s needs, behaviors and preferences. This critical need for constant information on the part of governments, businesses and social institutions is exactly the reason why we place so much dependence on surveys. Nowadays the term “survey” is often used to describe a method of gathering…

How to improve online surveys

A great online survey provides you with clear and actionable insight to help you make better decisions and analysis. Since well-designed surveys are easier to complete, you’ll reap higher response rates and higher quality data. Here are a few things to remember while designing an online survey: Offer an Incentive: Depending upon the type of survey and the audience you’re…

Find New Customers

Before we can find new customers and increase sales, we need to understand exactly who our customers are, what value proposition we plan to offer and what our competition is currently offering. The best way to accomplish this is through market research, specifically through an  online survey. Market research runs the gamut from simple qualitative research to in-depth quantitative analysis.…

Understanding Survey Results

Understanding survey data and results is one of the most important steps in the survey process. But before you even begin your analysis, you must have a sufficient number of responses to ensure meaningful statistics. You may realize from the responses to demographic questions that you’re not reaching your desired population. As you create each survey, it’s important to spend…