Results for : market research survey

How to research, create, and use buyer personas to boost sales

No matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider traffic and lead generation the greatest challenge for their company. One way to improve your marketing strategy is to build it around buyer personas. These…

Get Voice: What’s Wrong With Your Email Marketing, Holiday Cards, and Survey Invitations

For the past month, my inbox has been overflowing with the voices of marketers in festive holiday style. It’s nice to get real cards in my real mailbox from real people I really know, but most of this digital pile has gone straight to the trash. But don’t people love…

Cambridge Analytica, GDPR, and The Data That Divides Us

Data has become the hottest commodity of the digital world -- and also its fiercest source of debate. Data can improve quality of life, bolster capitalism, and help combat natural disasters. On the other hand, many believe it can overwhelm businesses, eliminate personal privacy, and reduce human beings to statistics.…

Credit Unions: Improving Perception, Growing Business

Credit unions everywhere face the uphill task of conveying their value proposition to their members. Not only do they have to fight their competitors to provide more innovative products and better services, but they must tackle any negative perceptions in the community. As millenials join the workforce and start to…

Tooling Around

I’ve been doing a lot of trainings lately, and as usual, I’ve seen a pretty wide variety of uses of the Engage platform. (more…)

SoGoSurvey — Your Very Own Research Tool

Though SoGoSurvey is first and foremost an online survey software, it has evolved over the years to become a comprehensive research tool. With over 185 strong features and counting, SoGoSurvey is every bit a researcher’s panacea. Here’s a small guide on how to use some of our features to turn…

How to Create a Cross Tab Report

A Cross Tab Report shows the relationship between two or more survey questions. It’s often used to compare how different groups responded to your survey questions. SoGoSurvey’s Cross Tab Report is available with all our online survey packages. Cross tabbing can uncover all kinds of insights about your survey participants.…

Why Online Surveys are More Important than Ever

Since the internet boom of the late 1990s, sociologists and other researchers have been concerned about its effect on society. Even back in 2005, while hailing unprecedented access to information, many researchers were talking about society fragmenting into small, cloistered units with little in common. Looking back, this apprehension seems…

Conducting Surveys in the Post-Information Age

The Information Age was characterized by easy access to previously hard to get information. This period was fueled by the increased use of personal computers and the widespread use of the internet. And in the post-information age, we lead an even greater percentage of our lives online, and “Googling” has…

Using Assessments to Create a Better Business

In an increasingly competitive global marketplace, you need a highly trained and qualified workforce, as well as top-level executives with innovative ideas. Being able to innovate and grow is the only way to stay competitive. That’s why skills management is essential. SoGoSurvey’s assessment tool allows you to determine how successful…