Results for : market research survey

Do You (Really) Have a Customer Experience Strategy?

If the C-suite asked to see your customer experience strategy, what would you share? Do you have a cohesive game plan, or do you have a bunch of mismatched spreadsheets from various customer touch points? If this thought brings panic, don’t worry—not everyone really has a customer experience strategy. Econsultancy…

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It's like living in a village - a huge one - that should sway our thinking, no matter what services or products we sell. Social media, cutting-edge communication apps…

Using Surveys to Circumvent Current Blog Trends

First, thank you for reading this.    Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read blogs. Before you panic and suspend all blogging efforts, here are a few ideas that circumvent these trends and help you stay top-of-mind for your…

How to research, create, and use buyer personas to boost sales

No matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider traffic and lead generation the greatest challenge for their company. One way to improve your marketing strategy is to build it around buyer personas. These…

Get Voice: What’s Wrong With Your Email Marketing, Holiday Cards, and Survey Invitations

For the past month, my inbox has been overflowing with the voices of marketers in festive holiday style. It’s nice to get real cards in my real mailbox from real people I really know, but most of this digital pile has gone straight to the trash. But don’t people love…

Cambridge Analytica, GDPR, and The Data That Divides Us

Data has become the hottest commodity of the digital world -- and also its fiercest source of debate. Data can improve quality of life, bolster capitalism, and help combat natural disasters. On the other hand, many believe it can overwhelm businesses, eliminate personal privacy, and reduce human beings to statistics.…

Credit Unions: Improving Perception, Growing Business

Credit unions everywhere face the uphill task of conveying their value proposition to their members. Not only do they have to fight their competitors to provide more innovative products and better services, but they must tackle any negative perceptions in the community. As millenials join the workforce and start to…

Tooling Around

I’ve been doing a lot of trainings lately, and as usual, I’ve seen a pretty wide variety of uses of the Engage platform. (more…)

SoGoSurvey — Your Very Own Research Tool

Though SoGoSurvey is first and foremost an online survey software, it has evolved over the years to become a comprehensive research tool. With over 185 strong features and counting, SoGoSurvey is every bit a researcher’s panacea. Here’s a small guide on how to use some of our features to turn…

How to Create a Cross Tab Report

A Cross Tab Report shows the relationship between two or more survey questions. It’s often used to compare how different groups responded to your survey questions. SoGoSurvey’s Cross Tab Report is available with all our online survey packages. Cross tabbing can uncover all kinds of insights about your survey participants.…

We use cookies to improve your browsing experience, analyze site traffic, and manage targeted advertisements. By continuing on this site you agree to our use of cookies. Find out more here.