Results for : market research survey

Website Feedback: The Omnipresent Nudge of Modern Marketing

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obtaining information from people who visit and navigate websites. The methods for doing this rest in conducting on-page surveys, website feedback widgets, and new digital apps. The goals are to uplift the user experience (UX)…

Do You (Really) Have a Customer Experience Strategy?

If the C-suite asked to see your customer experience strategy, what would you share? Do you have a cohesive game plan, or do you have a bunch of mismatched spreadsheets from various customer touch points? If this thought brings panic, don’t worry—not everyone really has a customer experience strategy. Econsultancy…

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It's like living in a village - a huge one - that should sway our thinking, no matter what services or products we sell. Social media, cutting-edge communication apps…

Using Surveys to Circumvent Current Blog Trends

First, thank you for reading this.    Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read blogs. Before you panic and suspend all blogging efforts, here are a few ideas that circumvent these trends and help you stay top-of-mind for your…

How to research, create, and use buyer personas to boost sales

No matter how big or small your marketing budget, you’ll want the greatest possible return on your investment. As many as 61% of marketers consider traffic and lead generation the greatest challenge for their company. One way to improve your marketing strategy is to build it around buyer personas. These…

Get Voice: What’s Wrong With Your Email Marketing, Holiday Cards, and Survey Invitations

For the past month, my inbox has been overflowing with the voices of marketers in festive holiday style. It’s nice to get real cards in my real mailbox from real people I really know, but most of this digital pile has gone straight to the trash. But don’t people love…

Cambridge Analytica, GDPR, and The Data That Divides Us

Data has become the hottest commodity of the digital world -- and also its fiercest source of debate. Data can improve quality of life, bolster capitalism, and help combat natural disasters. On the other hand, many believe it can overwhelm businesses, eliminate personal privacy, and reduce human beings to statistics.…

Credit Unions: Improving Perception, Growing Business

Credit unions everywhere face the uphill task of conveying their value proposition to their members. Not only do they have to fight their competitors to provide more innovative products and better services, but they must tackle any negative perceptions in the community. As millenials join the workforce and start to…

Tooling Around

I’ve been doing a lot of trainings lately, and as usual, I’ve seen a pretty wide variety of uses of the Engage platform. (more…)

SoGoSurvey — Your Very Own Research Tool

Though SoGoSurvey is first and foremost an online survey software, it has evolved over the years to become a comprehensive research tool. With over 185 strong features and counting, SoGoSurvey is every bit a researcher’s panacea. Here’s a small guide on how to use some of our features to turn…

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