Results for : market-research

Brand Identity: The What, Why, When, and How (With Examples!)

The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not confuse the two. As David Ogilvy defined it, the brand is “the intangible sum of a product’s attributes: its name, packaging, and price, its history,…

Customer Experience Trends in a Hot Real Estate Market

The latest trends gathering fast traction and driving the markets to new highs have surprised everyone involved in residential real estate. In the years since the financial crisis, the increase in home prices could be described as a gentle breeze - moderate, only just noticeable. But watch the numbers: Zillow…

The Busy Marketer’s Glossary of Survey Terms

Have you been in a situation where somebody throws out a term or an acronym you don’t understand? Or just looking for a refresher on the ABCs of market research and voice-of-the-customer surveys? Here is a handy glossary for your reference. A A/B testing — A controlled experimentation technique. In…

Stratified Random Sampling: A Powerful Marketing Tool

Marketers aiming their brands at large segments need to find a common thread. What I mean is this: Find the core connection that motivates people with similar demographic, behavioral, or psychographic characteristics. Indeed, marketers rely on these "threads" to guide their messages, promotions, and branding. Many believe that commonality is…

Reasons Not to Listen to Your Customers

In a world where the customer is at the heart of every business strategy, it feels counterintuitive to not listen to what they have to say. Sometimes it's important to not solely focus on what your customers are saying. Even the biggest brands in the world do just that. Take Apple,…

Travel, Reinvented: Top Travel and Tourism Trends to Keep in Mind

For some countries, travel is opening up, and with it, new concerns around what the future of travel will look like. The pandemic all but locked down the travel and tourism industry, which contributes to 10 percent of the global GDP. With COVID-19 vaccines becoming more commonplace and the economy…

Types of Statistical Analysis

Businesses far and wide regard digital data as their most valuable asset in competitive markets. It implies that survey software and statistical analysis of historical and real-time information is vital for accuracy and a dependable foundation in making strategic decisions. It boils down to the assembly, classification, numeric arrangement, and…

Unlock Segmentation: Dive into the Details to Elevate Your Customer Experience

What really clicks with your customers? What makes them choose you over the competition? There is no dearth of options in the market — no matter what your industry may be. What can set your business apart, however, is to not only deliver exceptional products, but also to ensure a…

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letter” to the location in which the story takes place — shots of dimmed street lamps, rapid cuts to cityscapes, panning shots of scenic landscapes, overt name-drops of venues or street names,…

The Pandemic Made Me Do It: Long-term Impacts on Customer Behavior

COVID-19 changes a lot of things: how we work, how we feel about being indoors with strangers, and how we buy stuff. The pandemic is expected to have lasting impacts on customer behavior, regardless of whether you're a consumer or a business customer. Perhaps the most obvious impact on customer…

We use cookies to improve your browsing experience, analyze site traffic, and manage targeted advertisements. By continuing on this site you agree to our use of cookies. Find out more here.