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Tag Archive for market-research

SoGoSurvey: Customer Feedback with Two Very’s—Too Cool!

When we help our small business owners with customer feedback, support mode is on full throttle. We know what small-biz owners are up against because we’re dependent on customer feedback, too. It’s how we improve our product. That’s why we were so pleased to receive this recommendation from a new, small business owner in Australia named Yanina. Yanina said: “I’m…

Use of Surveys in the Conceptual Age

Knowledge and strategic planning were once the most important elements of any business or enterprise. However, according to a recent IBM Global CEO study, “creativity” is now the future of business evolution. In the Conceptual Age, right-brain skills will be key. Considering the rate of change and the complexity that will result from this, we need to go beyond just…

Find New Customers

Before we can find new customers and increase sales, we need to understand exactly who our customers are, what value proposition we plan to offer and what our competition is currently offering. The best way to accomplish this is through market research, specifically through an  online survey. Market research runs the gamut from simple qualitative research to in-depth quantitative analysis.…

A New Dimension to Your Market Research Surveys

Market research provides entrepreneurs and managers with valuable insights into the desires, preferences and trade patterns of their clients and potential customers. In most cases, however, companies with limited market research budgets have been put off by the high cost of hiring market researchers to conduct surveys. And, unfortunately, low-cost secondary research is not an effective substitute. It simply does not…