market-research Archives - SoGoSurvey Blog

Results for : market-research

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentation means dividing the market into sections so that your view of customers has focus and meaning given your orientations and available resources. The creation of "segments" is the same as setting your eyes on…

Segmenting a market means developing the most vivid view possible of a particular customer opportunity. When “opportunity” enters the conversation with “marketing,” three must-have requirements emerge. It must: Represent enough buying power to make analysis worthwhile Be accessible Have a fighting chance to be competitive If any of these are…

The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It's like living in a village - a huge one - that should sway our thinking, no matter what services or products we sell. Social media, cutting-edge communication apps…

It is no secret that for a business to be successful you need customers. Engaging with your customers, through any form of marketing or customer service is essential nowadays. Worldwide, 96% of consumers believe that customer service is an essential factor to maintain brand loyalty.   Making connections with your…

Many companies would say that conducting research is a job for external experts -- people with no biases towards the company or motivations for it to succeed. External researchers can look at things with a reassuringly analytical perspective, which means more honest results. But what if the cost of hiring…

How great is it to be first? First dibs, prime cut, gold medal, world record, corner office -- being first means you get it all. If you’re the oldest sibling, you already know this is true. Oldest siblings are the best! No bias here. Just saying. If you’re second, well,…

Did you know it’s National Watermelon Day? […] Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer – or a watermelon lover… or sure, maybe even a watermelon – this could be the biggest day of the year for you. And in the…

New survey technology for market research helps business leaders listen to their customers and build trust. By Suhail Farooqui, SoGoSurvey Co-founder The results pop up in your inbox: collective intelligence wrought by market research. Can you drive growth from the results? Is it truly collective intelligence or useless stats headed…

Market Segmentation – A critical component of company strategy and ROI success

Behavioral Segmentation: A Major Chapter in the Market Segmentation Story

Geographic Segmentation: An Essential Element of Market Research Projects

3 Tips on How to Use Surveys to Connect with Your Audience

Internal vs External Market Research: Is There a “Best” Approach?

Order Up: Sequence and Bias

Watermelon Day? Know Your Audience!

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