Results for : market-research

Travel, Reinvented: Top Travel and Tourism Trends to Keep in Mind

For some countries, travel is opening up, and with it, new concerns around what the future of travel will look like. The pandemic all but locked down the travel and tourism industry, which contributes to 10 percent of the global GDP. With COVID-19 vaccines becoming more commonplace and the economy…

Types of Statistical Analysis

Businesses far and wide regard digital data as their most valuable asset in competitive markets. It implies that survey software and statistical analysis of historical and real-time information is vital for accuracy and a dependable foundation in making strategic decisions. It boils down to the assembly, classification, numeric arrangement, and…

Unlock Segmentation: Dive into the Details to Elevate Your Customer Experience

What really clicks with your customers? What makes them choose you over the competition? There is no dearth of options in the market — no matter what your industry may be. What can set your business apart, however, is to not only deliver exceptional products, but also to ensure a…

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letter” to the location in which the story takes place — shots of dimmed street lamps, rapid cuts to cityscapes, panning shots of scenic landscapes, overt name-drops of venues or street names,…

The Pandemic Made Me Do It: Long-term Impacts on Customer Behavior

COVID-19 changes a lot of things: how we work, how we feel about being indoors with strangers, and how we buy stuff. The pandemic is expected to have lasting impacts on customer behavior, regardless of whether you're a consumer or a business customer. Perhaps the most obvious impact on customer…

The Big Consumer Trends of 2021

No article on consumer trends is complete without addressing the COVID-19 pandemic's disruption of our lives. In the USA, with more than 600,000 deaths and around 34 million cases recorded as of early July, a seismic shift in our daily activities was undeniable. Just a few of the lifestyle bombshells…

Your Ultimate Guide to Buying Market Research Software

What is market research software, and why is it important? Market research software describes a category of primarily digital and technology-connected tools designed to collect groundbreaking data. It gives the user a significant competitive edge. In the internet era, where markets worldwide are as accessible as the local village, every…

Sample Size Calculator: Generating Value and Confidence in Meaningful Results

As a professional marketer, you want to know what your customers think and feel about your brand. Customer feedback energizes and motivates your thinking when designing your marketing programs. There are numerous formats at your disposal when asking questions. Just to name a few, there are: "Yes" or "no" questions…

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations as "Growth Marketers.” What, indeed, is growth marketing, and how does it differ from “marketing” in the traditional sense? We are fine-tuning here, getting into micro variances that in combination make a big difference in approach. In essence,…

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

Branding rests on a combination of marketing activities that build a personality or reputation. A branded company may desire separate identities for the products and services it markets, but one can see there may be significant overlap and alignment between the three. Leading from there, the difference between intended branding and…

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