Results for : market-research

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To make headway against competitors, fortify your ROI, and boost revenues, your brand must stand head and shoulders above the crowd. Buyers, whether in B2B or B2C scenarios, respond to a compelling customer experience (CX) --…

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image deserves the same attention. If you're not sure whether your brand image truly reflects your intentions -- and if you're not sure of your brand image at all! -- you've come to the…

Skyrocket your online business with these types of marketing collateral

Savvy marketers enter competitive segments armed with tools and weapons that keep them at the cutting edge of the customer experience (CX). The accent is on the word "savvy" because they know how to use the ammunition at their fingertips in ways that keep customer journeys moving forward smoothly. In…

The Ins & Outs of Market Research in a Competitive Environment

There's no substitute for knowing what your customers know. More than that, market research probes into how your customers think and feel about things. These days, it's not enough to know where your prospects and customers live and what they look like. With competition encroaching on your territory unexpectedly and…

Market Research Bias and the Customer Experience

Every active company focuses on perfecting their market segment customer experience (CX). This means removing all the obstacles in the customer journey and clearing all touchpoints of obstructions. That's easier said than done because everything depends on what you know about your prospects and customers' behavior. Modern-day marketers have to…

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentation means dividing the market into sections so that your view of customers has focus and meaning given your orientations and available resources. The creation of "segments" is the same as setting your eyes on…

Behavioral Segmentation: A Major Chapter in the Market Segmentation Story

Segmenting a market means developing the most vivid view possible of a particular customer opportunity. When “opportunity” enters the conversation with “marketing,” three must-have requirements emerge. It must: Represent enough buying power to make analysis worthwhile Be accessible Have a fighting chance to be competitive If any of these are…

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It's like living in a village - a huge one - that should sway our thinking, no matter what services or products we sell. Social media, cutting-edge communication apps…

3 Tips on How to Use Surveys to Connect with Your Audience

It is no secret that for a business to be successful you need customers. Engaging with your customers, through any form of marketing or customer service is essential nowadays. Worldwide, 96% of consumers believe that customer service is an essential factor to maintain brand loyalty.   Making connections with your…

Internal vs External Market Research: Is There a “Best” Approach?

Many companies would say that conducting research is a job for external experts -- people with no biases towards the company or motivations for it to succeed. External researchers can look at things with a reassuringly analytical perspective, which means more honest results.  But what if the cost of hiring…

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