Results for : market-research

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations as "Growth Marketers.” What, indeed, is growth marketing, and how does it differ from “marketing” in the traditional sense? We are fine-tuning here, getting into micro variances that in combination make a big difference in approach. In essence,…

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

Branding rests on a combination of marketing activities that build a personality or reputation. A branded company may desire separate identities for the products and services it markets, but one can see there may be significant overlap and alignment between the three. Leading from there, the difference between intended branding and…

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effective marketing strategies. These are rooted in more than innovation; they boast a deep understanding of the brand’s guiding vision and the target audience. Take the example of Heineken. Their key demographic group is millennials, a group…

How to Solicit Customer Feedback

Just as no man is an island, no business can go it alone. You may have the greatest product or service ever. Yet if your customers don’t see it that way, you’ll sink. Or, to continue the island metaphor, you’ll starve alone with a deflated volleyball as your best friend.…

The Flood of Content and Why We Can’t Stop Creating More

As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need content. And lots of it. From streaming services to podcasts, from videos to internet content, they have a never-ending hunger for the next click. Part of the response to the pandemic comprises people searching…

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that businesses have to get right to create a competitive edge. Yes, it's a complicated area -- but it's definitely worth your attention. Below, you'll see the third part in a series on B2B marketing, following part one…

B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference

Customer experience is one of the biggest topics in business these days, but as you might expect, "experience" priorities depend on who the customer is. We're taking a look at some of the differences between B2C (business to consumer) and B2B (business to business) customer experience. THE B2C SCENARIO Companies…

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To make headway against competitors, fortify your ROI, and boost revenues, your brand must stand head and shoulders above the crowd. Buyers, whether in B2B or B2C scenarios, respond to a compelling customer experience (CX) --…

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image deserves the same attention. If you're not sure whether your brand image truly reflects your intentions -- and if you're not sure of your brand image at all! -- you've come to the…

Skyrocket your online business with these types of marketing collateral

Savvy marketers enter competitive segments armed with tools and weapons that keep them at the cutting edge of the customer experience (CX). The accent is on the word "savvy" because they know how to use the ammunition at their fingertips in ways that keep customer journeys moving forward smoothly. In…

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