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Customer Experience
Market Research
What is growth marketing, and how does it relate to the customer experience?
What is growth marketing?
Many sales enablement experts alternatively title their designations...
Gordon Polovin
April 23, 2024 | 9 MIN READ
Customer Experience
Market Research
Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies
Branding rests on a combination of marketing activities that build a personality or reputation....
Gordon Polovin
March 23, 2021 | 8 MIN READ
Customer Experience
Market Research
Making Marketing Memorable: How to Create Impactful Brand Strategies
Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...
Disha Sanghvi
July 14, 2023 | 5 MIN READ
Customer Experience
Market Research
How to Solicit Customer Feedback
Just as no man is an island, no business can go it alone. You may have the greatest product or ...
Jenn Goddu
August 25, 2023 | 7 MIN READ
General
Market Research
The Flood of Content and Why We Can’t Stop Creating More
As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need cont...
Kathy Edens
March 28, 2024 | 6 MIN READ
Customer Experience
Market Research
The Key Psychographics That Drive B2B Decision-Makers
The B2B marketing arena is a massively complicated network of customer touchpoints that busines...
Gordon Polovin
June 8, 2023 | 7 MIN READ
Customer Experience
Market Research
B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference
Customer experience is one of the biggest topics in business these days, but as you might expec...
Gordon Polovin
June 2, 2023 | 12 MIN READ
Customer Experience
Market Research
Connecting Customer Perception to Your Marketing Program
You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...
Gordon Polovin
December 2, 2022 | 8 MIN READ
Customer Experience
Market Research
Harnessing Brand Image to Gain a Competitive Advantage
The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...
Gordon Polovin
June 8, 2023 | 7 MIN READ
Customer Experience
Market Research
Skyrocket your online business with these types of marketing collateral
Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...
Gordon Polovin
March 28, 2024 | 5 MIN READ