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The new year offers the perfect opportunity for a fresh look in the mirror, and brand image deserves the same attention. If you're not sure whether your brand image truly reflects your intentions -- and if you're not sure of your brand image at all! -- you've come to the…

Savvy marketers enter competitive segments armed with tools and weapons that keep them at the cutting edge of the customer experience (CX). The accent is on the word "savvy" because they know how to use the ammunition at their fingertips in ways that keep customer journeys moving forward smoothly. In…

There's no substitute for knowing what your customers know. More than that, market research probes into how your customers think and feel about things. These days, it's not enough to know where your prospects and customers live and what they look like. With competition encroaching on your territory unexpectedly and…

Every business's goal is to develop an unshakeable customer relationship that defines the best possible customer experience (CX) and represents a customer journey that's second to none. Getting there requires great customer relationship management that must account for such things as: Understanding the essence of CX for developing a solid…

Why do online reviews matter? Anyone who has ever read online reviews when considering a purchase knows—not only can they be hilarious, but they are some of the BEST sources for consumers to find information on services and goods that they are interested in. Since the beginning of commerce, I…

Starting a podcast is easy – really! There are a lot of free resources that you can use to help put together a great podcast. Starting a podcast for your business has numerous benefits and doesn’t take up too many of your valuable time – or resources. Podcasts can expand your…

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentation means dividing the market into sections so that your view of customers has focus and meaning given your orientations and available resources. The creation of "segments" is the same as setting your eyes on…

Omnichannel marketing today is more than just a buzzword. Brands across the spectrum are leveraging wide-ranging benefits from this holistic marketing strategy. A study by Emarsys claims that "Companies who have deployed a well-defined omnichannel customer experience strategy have achieved up to 91 percent higher year-on-year increase in customer retention,…

How do you connect with your target audience during these uncertain times? As you craft messaging, consider which of the rapidly evolving terms and phrases used today can help readers understand your position. You want readers to understand what’s happening around the world and feel comfortable knowing you have their…

First, thank you for reading this. Hubspot, a forerunner in marketing research and insight, reported recently that 40% of people say they don’t read blogs. Before you panic and suspend all blogging efforts, here are a few ideas that circumvent these trends and help you stay top-of-mind for your…

Harnessing Brand Image to Gain a Competitive Advantage

Skyrocket your online business with these types of marketing collateral

The Ins & Outs of Market Research in a Competitive Environment

How many different ways can you look at customer relationships?

The Short on Reviews: How Strangers Drive Our Decisions

Tips for Starting a Podcast for your Business

Market Segmentation – A critical component of company strategy and ROI success

Omnichannel Marketing vs. Multichannel Marketing: Who’s Winning the Game?

Communicating During Uncertain Times: How Words Help Us Understand

Using Surveys to Circumvent Current Blog Trends