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Use of Surveys in the Conceptual Age

Knowledge and strategic planning were once the most important elements of any business or enterprise. However, according to a recent IBM Global CEO study, “creativity” is now the future of business evolution. In the Conceptual Age, right-brain skills will be key. Considering the rate of change and the complexity that will result from this, we need to go beyond just…

Using Surveys for PR Efforts

Creatively designed online surveys are a great way to supplement your PR efforts. They help you stay visible and connected with your clients. Survey results can also be published in the form of press releases that can create outstanding marketing buzz. A great example is the recent survey from Dunkin’ Donuts conducted for National Coffee Day. The results propelled a…

Survey analysis tools

Scholars, market researchers and organizations of all sizes use a wide range of statistical methods to analyze survey data. It helps them understand and measure public opinion, determine customer satisfaction and study a wide range of social and cultural issues. Widely used spreadsheet programs such as Microsoft Excel, along with some basic statistical techniques, are sufficient to analyze data drawn…

Find New Customers

Before we can find new customers and increase sales, we need to understand exactly who our customers are, what value proposition we plan to offer and what our competition is currently offering. The best way to accomplish this is through market research, specifically through an  online survey. Market research runs the gamut from simple qualitative research to in-depth quantitative analysis.…

A happy customer is a repeat customer

A business can judge its success by analyzing its levels of customer satisfaction. The basic rule of business: A happy customer is a repeat customer. To keep customers, businesses and enterprises are trying everything from operating social networking sites to running daily promotions. To learn exactly how your customers feel about your business, why don’t you ask them directly with…

Introducing SoGoSurvey’s Merged Surveys

Time to Merge your Surveys – Like Never Before! At SoGoSurvey, we are committed to continuous development and innovation. Our objective is to further empower you to make better decisions using online surveys. To that end, we are pleased to announce a new feature — Merged Surveys. What is Merged Surveys? Merged Surveys gives you the power to merge and…