Results for : marketing

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experience on crucial business metrics like revenue or LTV. This is problematic. How can you justify the cost of building your game-changing customer experience program if you can’t clearly demonstrate its value to…

How Developing Webinars Develops Employees

As a marketer responsible for organizing and managing webinars for demand generation and thought leadership, you no doubt have your registration and attendance goals, you're focused on creating appealing content, and you're on the lookout for effective ways to keep the audience engaged. Webinar project management is certainly complex, from…

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letter” to the location in which the story takes place — shots of dimmed street lamps, rapid cuts to cityscapes, panning shots of scenic landscapes, overt name-drops of venues or street names,…

Reasons to Celebrate: July Is…

Looking for reasons to celebrate? We've got plenty! As our ongoing quest for balance continues, we're all working through challenges and opportunities -- personally, socially, professionally -- and it's always useful to reflect on what's important, to brighten the mood without striking the wrong chord. Whether you're seeking inspiration or…

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done well, customer engagement marketing gets lots of jobs done, but some of us have never even heard of it. What is customer engagement? Simply put, customer engagement is the strength of the relationship between a…

Your Ultimate Guide to Buying Market Research Software

What is market research software, and why is it important? Market research software describes a category of primarily digital and technology-connected tools designed to collect groundbreaking data. It gives the user a significant competitive edge. In the internet era, where markets worldwide are as accessible as the local village, every…

Sample Size Calculator: Generating Value and Confidence in Meaningful Results

As a professional marketer, you want to know what your customers think and feel about your brand. Customer feedback energizes and motivates your thinking when designing your marketing programs. There are numerous formats at your disposal when asking questions. Just to name a few, there are: "Yes" or "no" questions…

The Power of Moments: Creating a Hyper-Personalized Customer Experience

Customers are always on the lookout for businesses that strike a connection with them. It’s no wonder that generic campaigns are now on a downtrend. Instead, we are seeing an increase in personalized and targeted strategies. But every time businesses seem to have mastered the art of personalization, technological advancements…

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations as "Growth Marketers.” What, indeed, is growth marketing, and how does it differ from “marketing” in the traditional sense? We are fine-tuning here, getting into micro variances that in combination make a big difference in approach. In essence,…

Intended vs. Actual Branding: Understand the Difference to Elevate Marketing Strategies

Branding rests on a combination of marketing activities that build a personality or reputation. A branded company may desire separate identities for the products and services it markets, but one can see there may be significant overlap and alignment between the three. Leading from there, the difference between intended branding and…

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