Measurement matters. Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Good to know: Sometimes only frequency matters, but data analysis often benefits from…
Tag Archive for online survey
Keeping Surveys Short – But Not TOO Short
When you design an online survey, there’s a temptation to ask respondents a lot of questions. After all, you surmise, this is your own opportunity to pick their brains! But people rarely are motivated to answer long surveys. How can you get all the data you need without chasing people away? Few people write surveys for a living. Most businesspeople…