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Tag Archive for questionnaire

Question is King

Questions are extremely powerful tools that reveal more than just an interest in gaining information. All analysis and research begins with a question to be answered. The way the question is asked, however, will impact how the data is collected and interpreted. For example, in qualitative research, there are many ways to gather information to answers. The response will be…

Analyzing Survey Questions

Broadly speaking, survey questions can be divided into two types: structured and unstructured. Structured formats help the participant respond more easily and help the researcher accumulate and summarize responses more efficiently. If the respondent writes down text, you’ve got an unstructured response format. These can vary from short comment boxes to the transcript of an interview. One of the major…