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Tag Archive for Questions

Surf, Sun, and … Staying Home?

Suitcases stuffed, itinerary full of activities — it’s time for an action-packed summer vacation, right? Well, not exactly. A new summer travel survey finds that almost 75 percent of Americans say resting and relaxing is very or extremely important to them when they go on vacation. The survey also found that 43 percent won’t take a summer vacation at all, citing mostly…

Question is King

Questions are extremely powerful tools that reveal more than just an interest in gaining information. All analysis and research begins with a question to be answered. The way the question is asked, however, will impact how the data is collected and interpreted. For example, in qualitative research, there are many ways to gather information to answers. The response will be…

Analyzing Survey Questions

Broadly speaking, survey questions can be divided into two types: structured and unstructured. Structured formats help the participant respond more easily and help the researcher accumulate and summarize responses more efficiently. If the respondent writes down text, you’ve got an unstructured response format. These can vary from short comment boxes to the transcript of an interview. One of the major…