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Results for : Reports

The Best of 2020: SoGoSurvey Edition

If you're surprised to find that January is already over, you're not alone. From global to national to local levels, there's been a lot going on. Before we get too far into 2021, though, we're taking a chance to reflect on some of the high points of 2020 -- SoGoSurvey…

Big Data Takes Little Data | Response Rate Analysis & Pivot Table Use

According to research conducted by the McKinsey Global Institute, “The use of big data will underpin new waves of productivity growth and consumer surplus. For example, we estimate that a retailer using big data to the full has the potential to increase its operating margin by more than 60 percent.”…

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