Results for : research

Types of Statistical Analysis

Businesses far and wide regard digital data as their most valuable asset in competitive markets. It implies that survey software and statistical analysis of historical and real-time information is vital for accuracy and a dependable foundation in making strategic decisions. It boils down to the assembly, classification, numeric arrangement, and…

Vax, Masks, and The Space Between: Sharing Meaningful Study Results

In any interesting study, analyzing the results can go on and on and on. It's like wandering through an amazing shop, picking up and examining interesting pieces as you go. In some shops, you might just be browsing. In other shops -- and in every study -- you eventually need…

Vax, Masks, and The Space Between: Rating, Segmenting, and Cross Tabs

It's time to take the next step -- but in which direction? Across the country and around the world, businesses are deciding how to reopen, schools are discussing back-to-school plans, and families and individuals are making choices about how and when to visit each other, to respect mask and distancing…

How to Identify the Validity of Data-Driven Claims

There's this clip of comedian Bill Burr on Conan talking about how he won’t listen to his friends list a source unless it comes from the library because at least the library separates fiction from nonfiction. As most successful comedians do, Bill Burr made me sit back and laugh but…

Vax, Masks, and The Space Between: Studying Behavior, Perception, and Analysis

If it's news to you, I'm sorry to have to be the one to tell you: Some people collect data with no real outcome in mind. They're just going through the motions because someone else told them to, because it's just "what we do" at this time of year, or…

Survey As Conversation: Wrapping It Up

Full disclosure: I've put off finishing this Survey as Conversation series for longer than expected, but that's probably to be expected for the final step in most processes. After all, though many of us feel pretty good about the questions we want to ask in the middle of our research,…

Making Metrics Matter Every Day

As convenience and personal health/safety have become top priorities over the past year, it's no surprise that customization and personalization are now key differentiators in nearly every purchase or decision. Restaurants, for example, are changing their ordering systems to accommodate to the new consumer preferences for having control over every…

Your Ultimate Guide to Buying Market Research Software

What is market research software, and why is it important? Market research software describes a category of primarily digital and technology-connected tools designed to collect groundbreaking data. It gives the user a significant competitive edge. In the internet era, where markets worldwide are as accessible as the local village, every…

Survey As Conversation: The Flow

"How likely are you to recommend this blog?" "What is your age range?" "What brings you here today?" Just like any normal conversation, a well designed survey flows smoothly rather than jumping around awkwardly. Unless you're sending out a one-question survey (Do you like me? Check yes or no.), you…

What is growth marketing, and how does it relate to the customer experience?

What is growth marketing? Many sales enablement experts alternatively title their designations as "Growth Marketers.” What, indeed, is growth marketing, and how does it differ from “marketing” in the traditional sense? We are fine-tuning here, getting into micro variances that in combination make a big difference in approach. In essence,…

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