Results for : research

Generational Views on the Impact of COVID-19: A SoGoStudy

At the start of every new year, we are encouraged to pause and reflect on the past year. Reflecting on a "normal" year, you might recall a great vacation, professional accomplishments, and maybe even your success or failure in keeping the infamous ‘new year’s resolution’. But 2020 brought us so…

Psychographic Segmentation – A vital component of market segmentation studies

Defining psychographic segmentation as part of the extensive marketing segmentation landscape is like a day-trip through the countryside, with scenery changing every couple of hours. The experience is one of merging vistas, each one different in its own right. The most obvious market segmentation exercises are undoubtedly geographic and demographic…

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets previous generations may never have considered. It's like living in a village - a huge one - that should sway our thinking, no matter what services or products we sell. Social media, cutting-edge communication apps…

Youth Voting Trends: A SoGoStudy

No matter who you are, you have some critical questions to be answered. Depending who you are, you might get practical (Where are my keys?), you might get philosophical (What is the meaning of life?), or you might get curious (What's the deal with the Bermuda Triangle?). At SoGoSurvey, we're practical,…

Freak Out… or Find Out: Data-Driven Insights in Challenging Times

What do you do during uncertain economic times or even during the regular, cyclical highs and lows of business?   Do you freak out… close ranks, decrease spending and expenses, and hunker down for the long haul?   Or do you find out… what your customers need during trying times…

What Are Surveys?

In today’s fast-paced environment, we require a steady and accurate flow of information on our population’s needs, behaviors and preferences. This critical need for constant information on the part of governments, businesses, and social institutions is exactly the reason why we place so much dependence on surveys.  The term “survey”…

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