Results for : satisfaction

The Evolution of CX: Service, Success, and Customer Experience

Customer experience sounds intuitive: look after the customer, foster a relationship with them, and enjoy their repeat business and total commitment to your company. Right? What’s interesting is that proactive customer experience efforts are a pretty new phenomenon. The first real effort at testing and improving advertising came back in…

Summertime… and the living is easy.

Or at least it should be, right? (more…)

What Really Drives Customer Churn and How You Can Avoid It

Visionary co-founder and former Apple CEO, Steve Jobs, challenged, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”  Too many businesses take a reactive approach to customer service. But one of the most successful companies in the history…