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Results for : small business

The Advantages of Disaster: Self-Reliance and Preparation

The first images that come to mind when people hear the word “disaster” are often pictures of Mother Nature wreaking havoc. But disaster can arrive in different ways. Chemical spills, fires, hackers, tech failures, and network infiltrations can all cause major disruptions in business, too. Now we also have viral…

What is Market Share and Why Should We Care?

Business owners and marketers alike will find it’s important to understand market share so they know how their company ranks against its competitors.  Put simply, a company’s market share is a sign of how well it’s doing in relation to its opponents. Once you know this, you can develop new…

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