Results for : SoGoSurvey

Customer Engagement: How can brands give as good as they get?

How to structure powerful customer communications that deliver more Imagine receiving a survey with the following question: "Would you like to spend $X million by passing this bond?" How would you answer? The likelihood of a negative response is high if you don’t know enough to give an informed answer.…

Mission, Vision, and Values: The Quest For Culture

There are two ways to make decisions. Make the decision yourself. Collect relevant data and feedback and then decide. Can’t figure out which socks to wear? Option one. Want to elucidate the core elements of an organizations’s culture? We picked option two. Culture Quest I’ll be honest: I love projects…

Customer Experience Is Dead! Long Live Customer Experience!

Do you ever get the feeling that some people just can’t stop talking about customer experience and some people just can’t catch on? I’m glad my life doesn’t include anything as dramatic as the overthrow of monarchs, but I’ve faced some dramatic differences in customer service recently. Don’t people know…

Volunteers: Thank you for your service.

This one goes out to the ones I love: volunteers. Sure, it’s National Volunteer Week, but what really pushed me to write this blog was a traffic jam on Wednesday. I was on the way into downtown DC, but our area has plenty of winding back roads, and I found…

How to Map the Customer Journey and Improve Customer Experience

Proactive customer experience efforts are increasingly important in today’s world, where customers have sky-high expectations for the level of personalized care and attention they should receive from companies. With social media accounts run by young, sassy interns making global corporations appear to be your best friend, the perception of companies…

3 Customer Experience Metrics and KPIs That Count

We’ve previously discussed the value of customer feedback and talked about why customer onboarding matters; in this post, we’ll dive into the specific KPIs and metrics you should be tracking to improve your customer service and experience. Apart from exploring the most commonly used customer experience KPIs, including the Net…

Getting to Know Your Customers

The way we see it, customers are the driving force behind every business, organization, and institution that exists. The harsh truth? If a company fails to understand its customers and what they truly want, then its chances of long-term survival are slim at best. Who are your customers, really? And…

The Evolution of CX: Service, Success, and Customer Experience

Customer experience sounds intuitive: look after the customer, foster a relationship with them, and enjoy their repeat business and total commitment to your company. Right? What’s interesting is that proactive customer experience efforts are a pretty new phenomenon. The first real effort at testing and improving advertising came back in…

Connect SoGoSurvey with Google Sheets (and more!) with Zapier

The ability to simplify means to eliminate the unnecessary so that the necessary may speak. – HANS HOFMANN As survey results come in, your SoGoSurvey dynamic reports are updated in real time. Awesome! However, it you want your responses in a spreadsheet outside of the platform, you might end up…

SoGoSurvey + Zapier: Better Together

Some things just go better together. Think macaroni and cheese. Peanut butter and jelly. Integration and automation. In this sweet season of togetherness, we’re excited to share our latest and greatest partnership: SoGoSurvey plus Zapier! If you’ve already meet Zapier, you’re probably excited, too. You know that Zapier is a…

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