YouTube

Tag Archive for survey data segmentation

Using Comparison Reports to Delve Into Data

Quite often, we do research to get a snapshot of this moment in time: What do customers think of our new initiative? Which product features are most important? ¬†However, in many situations, the current moment-in-time data is relevant only in terms of a comparison or an ongoing trend. On some random satisfaction scale, a score of 8 might be a…