We all know you need to ask the right questions, but are you using The Perfect Question Type? It’s not a mythical creature -- it really does exist. All you…
Customer satisfaction surveys are an easy way to listen to the needs and experiences of your customers. But just because you have a survey tool doesn’t mean you’ve built a…
Discovering a new company has never been easier. When researching an idea or looking for inspiration, my first stop is Google search. More often than not, I find plenty of…
Whether you fall into the category of “I can’t be without my phone for a minute” or “I have a phone, but really only use it for quick calls or…
In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to…
Surveys don’t need to be complex to capture the rich data you’re after. In fact, using simple and direct language will minimize the chance of misinterpretation, limiting confusion for both…
Are the wrong question types ruining your survey? (more…)
When it comes to choosing the right question format for your next survey, there are 5 basic types that most researchers choose from. In this post, I’m going to break…