We all know you need to ask the right questions, but are you using The Perfect Question Type? It’s not a mythical creature — it really does exist. All you need is a little creative thinking (clearly!) and a good understanding of the options.
Tag Archive for Survey Question Types
5 Steps for Writing Perfect Survey Questions
Customer satisfaction surveys are an easy way to listen to the needs and experiences of your customers. But just because you have a survey tool doesn’t mean you’ve built a survey that will get you the results you need. Feedback from surveys can be a powerful business indicator, but such surveys are of little value if their response rates are…
Turn Smart Shoppers into Brand Advocates
Discovering a new company has never been easier. When researching an idea or looking for inspiration, my first stop is Google search. More often than not, I find plenty of guidance from those who’ve gone before. Plenty of suggestions, warnings, and opinions — albeit from complete strangers — are always close at hand. This has become such a reliable method…
The Mobile Survey Experience
Whether you fall into the category of “I can’t be without my phone for a minute” or “I have a phone, but really only use it for quick calls or in case of emergency,” you are likely part of the 95% of Americans who now own a cell phone. According to the Pew Research Center, “Americans today are increasingly connected…
How A Matrix Grid Can Boost Response Rates
In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to accomplish this. Let’s dive in a little deeper and explore some more advanced options that will help you further simplify your survey.
Survey Language 101: Say What You Mean
Surveys don’t need to be complex to capture the rich data you’re after. In fact, using simple and direct language will minimize the chance of misinterpretation, limiting confusion for both you and your participants.
The Right Question Type Gets You the Right Answer
Are the wrong question types ruining your survey?
5 Most Common Survey Question Types and When to Use Them
When it comes to choosing the right question format for your next survey, there are 5 basic types that most researchers choose from. In this post, I’m going to break them down to help you determine which is right for your survey question. Radio Button – Use when only one answer choice can be selected. Ideal for 7-10 answer options,…