In my last blog, Survey Language 101: Say What You Mean, I recommended breaking down complex ideas into several questions and introduced the Matrix Grid as a good option to…
Surveys don’t need to be complex to capture the rich data you’re after. In fact, using simple and direct language will minimize the chance of misinterpretation, limiting confusion for both…
Are the wrong question types ruining your survey? (more…)
When it comes to choosing the right question format for your next survey, there are 5 basic types that most researchers choose from. In this post, I’m going to break…
If your brand or business has a social media presence, then your customers will expect to hear from you. According to a recent survey, nearly three-quarters of U.S. and UK…
Knowledge and strategic planning were once the most important elements of any business or enterprise. However, according to a recent IBM Global CEO study, “creativity” is now the future of…
Questions are extremely powerful tools that reveal more than just an interest in gaining information. All analysis and research begins with a question to be answered. The way the question…
Scholars, market researchers and organizations of all sizes use a wide range of statistical methods to analyze survey data. It helps them understand and measure public opinion, determine customer satisfaction…
Give Your Surveys the Viral Effect Here at SoGoSurvey, we take pride in our robust, user-friendly platform. And, with our Chain Invites feature, you can help spread the word to…
In today’s information society, we require a prompt and accurate flow of information on our population’s needs, behaviors and preferences. This critical need for constant information on the part of…