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What is website feedback? Website feedback -- a subset of customer feedback -- relates to obtaining information from people who visit and navigate websites. The methods for doing this rest in conducting on-page surveys, website feedback widgets, and new digital apps. The goals are to uplift the user experience (UX)…

In the wake of the #MeToo movement and the historic reckoning on racial justice over the summer, a higher focus than ever before has been placed on inclusivity in the workplace. Companies are paying more attention to not only the diversity of their employees, but also whether those employees feel…

If you’ve resolved to be a better communicator, you’re not alone. Whether it’s family or friends, colleagues or clients, communication is always a highly rated area for improvement. No surprises here: You can’t improve what you don’t understand! If you’re struggling with communication issues, start off the year with a…

“Your son’s hair is too long.” File that under “Things People Shouldn’t Say”. Yep, this happened to me last week. I was out enjoying a nice breakfast with my son when we found ourselves in a conversation with a guest at a nearby table. When you have a happy, social…

We all know you need to ask the right questions, but are you using The Perfect Question Type? It’s not a mythical creature -- it really does exist. All you need is a little creative thinking (clearly!) and a good understanding of the options. (more…)

Last week we gave you four reasons why you need better branding and examples of how you could incorporate those recommendations into your next survey. Customization and branding can go a long way - not just with how people perceive your brand but also with how they complete a survey…

One hallmark of outstanding customer service is the speed at which a business responds. If you have thought of SoGoSurvey purely as a data-gathering tool for trend analysis, it may not have occurred to you to use the software as a tool to improve the relationship with your customers. Most…

Are you ready to build your survey? Here are 5 survey mistakes to watch out for to help you craft a better survey: 1) Create a Long Questionnaire We have this tendency to ask all the questions possible when designing a survey. Why shouldn't we? We have this opportunity to…

Sometimes, increasing the response rate of a survey comes down to communication, communication, communication. Communication allows you to explain the importance of the survey and how the results of the survey will impact the life of the participants. Communication gives you an opportunity to initiate conversations and create a buzz…

Pay close attention to the language of your surveys; both questions and answer options are critical. Sometimes, we inadvertently phrase questions in a way that confuses or misleads people into making answer choices that are incorrect. Avoid this common survey design mistake by a careful review.   Here's a quick…

Website Feedback: The Omnipresent Nudge of Modern Marketing

How to turn any survey into an inclusivity survey

5 Key Questions for Your Internal Communication Audit

Things people shouldn’t say.

Think Outside (and Inside) the Box

4 Branding Questions to Ask Before Launching Your Survey

Using a Matrix Grid in Your Surveys to Elicit Better Responses

5 Survey Design Mistakes To Avoid

Communication Matters: Building Buzz

Common Survey Design Mistakes: Double-Barreled Questions & Overlapping Answer Options