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Tag Archive for Survey Rating Questions

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Measurement matters. Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Good to know: Sometimes only frequency matters, but data analysis often benefits from…