Knowledge and strategic planning were once the most important elements of any business or enterprise. However, according to a recent IBM Global CEO study, “creativity” is now the future of business evolution. In the Conceptual Age, right-brain skills will be key. Considering the rate of change and the complexity that will result from this, we need to go beyond just…
Tag Archive for survey
Census vs. Survey
While a census and a survey may sound like the same concept in the broader sense, in theory and practice they are very different. A census gathers information from every entity in a population. As a result, data is accurately representative of the whole population and detailed data can be made available right down to small areas. In a survey,…
Using Surveys for PR Efforts
Creatively designed online surveys are a great way to supplement your PR efforts. They help you stay visible and connected with your clients. Survey results can also be published in the form of press releases that can create outstanding marketing buzz. A great example is the recent survey from Dunkin’ Donuts conducted for National Coffee Day. The results propelled a…
How to determine sample size?
When planning a survey, determining the sample size is an important decision. Since several different factors must be considered, there is no set formula that can tell us what the perfect sample size should be. However, in general survey practice, the sample size used in a study is determined based on the expense of data collection, along with the need…
Question is King
Questions are extremely powerful tools that reveal more than just an interest in gaining information. All analysis and research begins with a question to be answered. The way the question is asked, however, will impact how the data is collected and interpreted. For example, in qualitative research, there are many ways to gather information to answers. The response will be…
Create online surveys with SoGoSurvey
As a data analyzer, marketer, advertiser, sales manager or business owner, there will come a time when you’ll need to create online surveys and polls in order to gather accurate data. Fortunately, in today’s constantly changing digital world, it’s becoming easier and easier to create these kinds of surveys, with no expertise in survey creation or market research required. A…
Survey analysis tools
Scholars, market researchers and organizations of all sizes use a wide range of statistical methods to analyze survey data. It helps them understand and measure public opinion, determine customer satisfaction and study a wide range of social and cultural issues. Widely used spreadsheet programs such as Microsoft Excel, along with some basic statistical techniques, are sufficient to analyze data drawn…
Chain Invites
Give Your Surveys the Viral Effect Here at SoGoSurvey, we take pride in our robust, user-friendly platform. And, with our Chain Invites feature, you can help spread the word to friends of your friends. Each person you invite can invite up to 10 other friends. Then those 10 friends can invite 10 more friends . . . and so on…
Creating Surveys for Kids
Adults are not the only ones with all-important opinions. Over the years, researchers from different disciplines have used a wide variety of survey methods to assess the views of children and teens. There are more than 35 million teenagers in the United States, and, according to a recent study, American teens spent almost $80 billion in 2011 alone. Companies that…
What are Surveys?
In today’s information society, we require a prompt and accurate flow of information on our population’s needs, behaviors and preferences. This critical need for constant information on the part of governments, businesses and social institutions is exactly the reason why we place so much dependence on surveys. Nowadays the term “survey” is often used to describe a method of gathering…