Results for : survey

Qualitative vs. Quantitative Research – Is it really a contest?

Accumulation and analysis of data are key revenue drivers in modern times. It helps businesses create better customer and employee experiences. There's little doubt that digitally organized information can change the face of company operations. Anyone involved in the field inevitably comes up against quantitative and qualitative research usefulness, methods,…

Customer Engagement: How can brands give as good as they get?

How to structure powerful customer communications that deliver more Imagine receiving a survey with the following question: "Would you like to spend $X million by passing this bond?" How would you answer? The likelihood of a negative response is high if you don’t know enough to give an informed answer.…

Customer Experience Is Dead! Long Live Customer Experience!

Do you ever get the feeling that some people just can’t stop talking about customer experience and some people just can’t catch on? I’m glad my life doesn’t include anything as dramatic as the overthrow of monarchs, but I’ve faced some dramatic differences in customer service recently. Don’t people know…

3 Customer Experience Metrics and KPIs That Count

We’ve previously discussed the value of customer feedback and talked about why customer onboarding matters; in this post, we’ll dive into the specific KPIs and metrics you should be tracking to improve your customer service and experience. Apart from exploring the most commonly used customer experience KPIs, including the Net…

Customer Feedback: How Listening Builds Business

Our team members have plenty to share! Check out this story of the value of customer feedback. Customer feedback is a critical driver of successful businesses. How companies deal with -- or don’t deal with -- customer feedback can be a strong indicator of their future success. In the best…

5 Key Questions for Your External Communication Audit

Once you’ve got your own house in order, it’s time to turn from the internal to the external communication audit. Whether you’re connecting with clients, prospects, partners, vendors, or any other community members, your organization is best served with a strong strategic communication plan. Why run an external communication audit?…

Automation Nation: Are you working harder than your software?

There’s no denying that the business world has evolved rapidly in the last five to ten years. We now have Machine Learning, Artificial Intelligence, and plenty of other technology at our fingertips, and this has shaped the way employees work, managers lead teams, and entrepreneurs run their businesses. If you…

Employee Engagement: Enhancing Customer Experience from the Inside

If there’s one thing we’ve learned since the economic collapse ten years ago, it’s that big salaries and gold-plated benefits do not guarantee a happy or productive workforce or amazing employee engagement. In order to nurture the bottom-line, companies have spent decades figuring out ways to improve the customer experience.…

9 Signs Customer Experience Counts

If you've been thinking that CX is just a trendy acronym that will go away, think again: Evidence is mounting that customer experience plays a significant factor in consumer choices -- and business success or failure. If you'd like to stay on the success side of the equation, get your…

Attention Millenials: I just need 223 minutes of your time…

I just need 223 minutes of your time . . . said no marketer ever. But maybe marketers should be asking that question. For most companies, long-term success and prosperity depend on attracting millennials. Fortunately, we know where to find them: Millennial internet users worldwide spend an average of 223 minutes each…

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