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The Mobile Survey Experience

Whether you fall into the category of “I can’t be without my phone for a minute” or “I have a phone, but really only use it for quick calls or in case of emergency,” you are likely part of the 95% of Americans who now own a cell phone. According to the Pew Research Center, “Americans today are increasingly connected to the world of digital information while ‘on the go’ via their smartphones and other mobile devices.”

We all do it – we check our phones morning, noon, and night. We check our phones during meals, meetings, and math class. It is easy to say that cell phones have changed the way that we communicate, gather information, shop, and entertain ourselves. But how have cell phones  changed our expectations of customer experience?

The standard used to be that you needed to create a mobile-friendly website, but now many designers and business owners are going with the mobile-first design approach. They might be onto something because 52% of customers are less likely to engage with a company as a result of a bad mobile experience. The same logic applies to an online survey. If your survey does not utilize a mobile friendly layout or questions, you run the risk of having low interest in your survey and possibly resulting in high abandonment rates.

SoGoSurvey understands that participants need to get things done on handheld devices, so you will find that our surveys and question types are mobile responsive.

Creating mobile surveys on SoGoSurvey is easy. Simply create a survey on your desktop or laptop, and watch it work effortlessly on iPhone, Android, or any smart device. SoGoSurvey automatically formats your survey and optimizes the user interface of the device on which it is opened.

All the question types that SoGoSurvey offers can be used for creating mobile surveys. However, we understand the screen of a phone can never replace that of a computer or laptop. We do recommend that you add question types that involve minimum to zero scrolling for the participant.

We suggest that you add the following simple question types for surveys that are specifically intended to be conducted on mobile phones:

  • Radio Button
  • Rating Scale
  • Drop Down
  • Ranking

This doesn’t mean that you cannot add other question types; you definitely can. But use them sparingly, as they lead to scrolling, which is likely to create survey fatigue for participants.

Also, it is best to keep the questionnaire short and simple, with just one or two questions per page.

Preview your survey on the mobile previews in the platform as well as on mobile devices to make sure participants have the best possible experience.

Sign up for a free trial and start designing your mobile-friendly survey today!