Watermelon Day? Know Your Audience!

Did you know it’s National Watermelon Day?


Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer – or a watermelon lover… or sure, maybe even a watermelon – this could be the biggest day of the year for you. And in the unlikely event that you’re a watermelon, you might also get eaten. Don’t say I didn’t warn you.

If you’re not into watermelon, it’s also Airplane Crop Duster Day, National IPA Day, and Grab Some Nuts Day. Tomorrow’s Chocolate Chip Cookie Day and also Coast Guard Day, and the following day includes celebrations for oysters, disc golf, mustard, mead, and something called a Jamaican patty. If you’re inclined to celebrating, there’s a lot of opportunity headed your way.

To be honest, I’d never heard of these days before the quick search I did online ten minutes ago. Now, I’m ready to celebrate! SoGoSurvey has customers all over the world and in all kinds of industries and positions, and it’s inevitable that someone we know is already celebrating Watermelon Day. With clients from all different backgrounds running all kinds of projects – Employee Engagement Surveys or Customer Experience Surveys, Market Research NPS and Healthcare Customer Service – we know we’re working with a pretty broad audience. Should I be posting on social media about Watermelon Day?

Luckily for you, your projects probably deal with a much more specific audience. You already know what matters to them, or you have a pretty good idea. Whether it’s geography, industry, values, or aspirations, your audience is a unique group of individuals with something in common. If it’s watermelons, great. If not, you need to know what it is in order to be able to connect successfully.

Knowing your audience is important in all situations, from public speaking to writing to marketing. If your audience feels that you know them in a real and genuine way – not just shouting “We love you Cleveland! I mean Milwaukee!” at the end of your show – you have a much better chance of being successful. If they feel you’re just going through the motions, they’ll be turned off. Hopefully nobody shouts back “You don’t know me!”, but you get the idea – it’s risky.

If you’re not too sure about who your audience really is, you might need to do a bit of digging before you start asking for anything from them or making suggestions you hope will apply. This means some work on your end, and surveys can be part of your solution. A Company Culture Survey, School Climate Survey, or Brand Identity Survey can be a good start, and they can all be found in our Survey Bank. Getting to know the people who matter most – your audience, your participants – can make all the difference in raising response rates, improving the quality of your data, and making informed decisions about where to go next.

So, happy Watermelon Day! Or whatever it is you’re into. Let us know!