Want to increase customer satisfaction?

The right tools empower you to listen to, learn from, and act on customer feedback to boost satisfaction and loyalty. Engage customers and get results quickly with our powerful customer satisfaction survey software.

Drive smarter decisions with the
leading customer satisfaction software
Create customer satisfaction surveys with ease

AI-assisted survey creation

Ready-to-use satisfaction survey templates, questions, and answer sets

Extensive customization options

Advanced logic

Boost customer engagement

Seamless experience for participants

Pre-fill known customer information

Responsive design for mobile and tablet

Personalized email invitations

Intelligent reminders

508 compliant

Get insights in real time

Omnichannel VoC surveys

Dynamic one-click reports

Mobile app to create, distribute, and view results on the move

Presentation-ready PowerPoint exports

Ready to grow?

Go from measuring customer satisfaction to inspiring brand loyalty.
See for yourself!

100,000+
customers in 96 countries
79%
left a competitor for us
A+
BBB ratings
100%
EU Safe Harbor Compliant

Build your brand as you build understanding

Our customer feedback software helps you create engaging surveys that result in meaningful insights.
  • Create AI-assisted surveys in minutes
  • Hundreds of ready-to-use survey templates
  • 50+ question types
  • Intuitive drag-and-drop interface
  • Complete control of branding
  • Advanced skip logic and branching
  • Customizable post-submission outcomes
  • Quiz and poll tools

Reach your customers where they are

Take an omnichannel approach to customer feedback, engaging at just the right moment.
  • Send SMS And email invitations directly to participants
  • Publish through QR codes or shareable links
  • Embed in your website or apps
  • Fully customizable pre-defined email templates
  • Intelligent and automated reminders for non-participants
  • Track and analyze survey participation
  • Prevent spam and repeat participation
  • Reopen submitted responses

Simple yet powerful reporting

Expect more from your client satisfaction surveys! Real-time results enable instant learning and follow-up action.
  • Get insights in just one click
  • Filter, segment, and compare responses
  • Customize data visualization
  • Share real-time report links
  • Download presentation-ready PowerPoint reports
  • Export data in Excel, Word, SPSS, and more
  • Import responses from other platforms
Hear from our happy customers
“Effective,
user-friendly”
“The insights are truthful, effective, user-friendly. Employees and customers are more open because they see we care! They see their voices matter.”
Maria Urquiola

HUMAN RESOURCES MANAGER
EMBASSY SUITES ORLANDO

“It works beautifully”
“We use Sogo to listen to the collective voice of many groups in our community. It works beautifully!”
Karen Derby

COMMUNICATIONS DIRECTOR

BAY VILLAGE SCHOOLS

“Highly recommend.”
“Amazing support, robust enterprise-grade survey platform...”
Jackson Troxel

HEALTHIEST EMPLOYERS®

PROGRAM MANAGER, SPRINGBUK

“Easy to use.”
“Even the least technical people on our team can create a survey with ease.”
Michael Chagala

MARKETING MANAGER,

BAKER ELECTRIC SOLAR

Frequently Asked Questions

01

What’s the difference between a CSAT survey, a VoC survey, and a CSI survey?

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From the acronym perspective, these are, respectively, a customer satisfaction survey, a voice of the customer survey, and a customer satisfaction index survey. From a general perspective, all of these survey types measure customer perception about your brand. A CSAT survey may be pared down to a very simple customer satisfaction survey format, even as minimal as a single customer satisfaction question. A VoC survey often takes a slightly more holistic approach, incorporating more open-ended questions in a customer satisfaction survey design that reflects active listening to customer voice. Finally, a CSI survey includes more than just a single question customer satisfaction survey form. CSI surveys utilize questions from a variety of different dimensions of customer experience, weighting values of each as desired to bring results together into an overall customer satisfaction score.

02

What's the ROI on customer satisfaction tools?

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Consider this: If your customers aren’t satisfied, they’ll leave. Customer satisfaction software can help you to uncover friction points that lead to customer churn as well as opportunities to improve your offering and attract new customers. For example, user satisfaction surveys can help software companies to identify new features customers are looking for so that they can build better, keeping customers happy. Overall, customer satisfaction drives retention and loyalty, which ultimately lead to higher CLV (customer lifetime value) and revenue growth. Customer satisfaction survey companies have a clear case to make: Too often, the cost of inaction is much greater than the price of a customer satisfaction survey tool.

03

What's a good customer satisfaction score?

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While there’s no magic number, there are a few points to keep in mind when you set out to improve customer satisfaction. First, you need to know where you’re starting from. The first consumer satisfaction survey you send out will help you to establish your baseline. From there, the sky’s the limit! No matter how you choose to calculate it, you want to continue to see that customer satisfaction score increase. Benchmarking against your past scores is one of the best measures to start with. You can certainly check out industry benchmarks for comparison, but remember that there are many degrees of similarity to review before deciding to judge your own score against those of other organizations. Beyond simple customer satisfaction survey metrics, consider tracking their correlation with your revenue, too. Some metrics may seem a bit abstract, but money talks!

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