Advanced Question Types


Beyond the basics, SoGoSurvey offers advanced question types to meet your specialized needs. For example, the Matrix Grid combines multiple question types such as Drop Downs, Rating Scales, and Text Boxes to focus on a single topic or theme. This economizes space on the survey page and gives the perception of a shorter survey. With participation as our goal, shorter surveys mean more responses.

Advanced question types are also ideal for answering more complex questions. However, they are just as easy to create as basic question types. Plus, SoGoSurvey provides question type samples that you can view while creating your question so you can see what you’re about to build. You can also deposit questions you create in the Question Bank so they can be re-used in future surveys.


Matrix Grid: This question types are useful when the participant is answering multiple related questions along the same scale. Rather than asking each question individually, using a Matrix Grid conserves space and creates a more participant-friendly experience. For example, you might want to ask the participant to evaluate a set of related statements using a satisfaction scale. You can ask up to seven different questions within a Matrix Grid.

You can choose from the following question types to add within a Matrix Grid:

  • Radio Button
  • Multi-Select Check Box
  • Drop Down
  • Text Box
  • Rating
  • Rating Scale

Matrix Grid


Demographics: Pre-formatted fields that automatically validate the data received, such as email address, ZIP code, and phone number.



Attachment: Attachment: Attachment questions are useful when you need your participant to upload a file directly into the survey. You can specify acceptable file types separated by commas (no spaces should be added before or after commas). Please note that due to the security reasons, attachment file type extensions such as .zip, .exe, .rar, .msi are not allowed.

You can even select the number of files to be attached and the number of columns in which to display the attachment requests.

Maximum file size allowed to be uploaded is 5 MB.



Net Promoter Score (NPS): It is an index to measure customer loyalty toward your brand, company, or service. Customers are asked to provide feedback about how likely they are to recommend your services in the future, using a 0 to 10 scale.

Text for NPS questions is automatically generated, with default text reflecting the proven industry standard. We strongly recommend that you use the default text. The only change you should make is to insert the name of your brand, company, or service.

The scale for an NPS question is always 0 to 10 and cannot be changed.

Responses to a Net Promoter Score question categorize customers as follows:

  1. Detractors: Customers who provide responses from 0 to 6. These respondents are less satisfied and are unlikely to have a positive impact on your organization. They are unlikely to recommend you and in some cases may even generate negative publicity about you.
  2. Passives: Customers who choose 7 or 8. These are satisfied but unenthusiastic customers. They may defect to competitors if they see any available benefits.
  3. Promoters: Customers who pick 9 or 10. These are your brand ambassadors, those you can consider your most loyal and satisfied customers. They are most likely to demonstrate positive behavior like referring new customers and spending more themselves.

Data Population, Weights, Assessment Scores and Quota cannot be applied on a NPS question

To learn more about NPS calculations and reporting, click here.