Advanced Question Types


Beyond the basics, SoGoSurvey offers advanced question types to meet your specialized needs. For example, the Matrix Grid combines multiple question types such as Drop Downs, Rating Scales, and Text Boxes to focus on a single topic or theme. This economizes space on the survey page and gives the perception of a shorter survey. With participation as our goal, shorter surveys mean more responses.

Advanced question types are also ideal for answering more complex questions. However, they are just as easy to create as basic question types. Plus, SoGoSurvey provides question type samples that you can view while creating your question so you can see what you’re about to build. You can also deposit questions you create in the Question Bank so they can be re-used in future surveys.


Matrix Grid: This question types are useful when the participant is answering multiple related questions along the same scale. Rather than asking each question individually, using a Matrix Grid conserves space and creates a more participant-friendly experience. For example, you might want to ask the participant to evaluate a set of related statements using a satisfaction scale. You can ask up to seven different questions within a Matrix Grid.

You can choose from the following question types to add within a Matrix Grid:

  • Radio Button
  • Check Box
  • Drop Down
  • Text Box
  • Rating
  • Rating Scale

Matrix Grid


Demographics: Pre-formatted fields that automatically validate the data received, such as email address, ZIP code, and phone number.



Attachment: Attachment questions are useful when you need your participant to upload a file directly into the survey. You can specify acceptable file types separated by commas (no spaces should be added before or after commas). Please note that due to the security reasons, attachment file type extensions such as .zip, .exe, .rar, .msi are not allowed.

You can even select the number of files to be attached and the number of columns in which to display the attachment requests.

Maximum file size allowed to be uploaded is 5 MB.



Net Promoter Score (NPS): It is an index to measure customer loyalty toward your brand, company, or service. Customers are asked to provide feedback about how likely they are to recommend your services in the future, using a 0 to 10 scale.

Text for NPS questions is automatically generated, with default text reflecting the proven industry standard. We strongly recommend that you use the default text. The only change you should make is to insert the name of your brand, company, or service.

The scale for an NPS question is always 0 to 10 and cannot be changed.

Responses to a Net Promoter Score question categorize customers as follows:

  1. Detractors: Customers who provide responses from 0 to 6. These respondents are less satisfied and are unlikely to have a positive impact on your organization. They are unlikely to recommend you and in some cases may even generate negative publicity about you.
  2. Passives: Customers who choose 7 or 8. These are satisfied but unenthusiastic customers. They may defect to competitors if they see any available benefits.
  3. Promoters: Customers who pick 9 or 10. These are your brand ambassadors, those you can consider your most loyal and satisfied customers. They are most likely to demonstrate positive behavior like referring new customers and spending more themselves.

To learn more about NPS calculations and reporting, click here.

Data Population, Weights, Assessment Scores and Quota cannot be applied on a NPS question

Image Choice Question: This question type comes in handy when you want participants to pick the right picture(s). You may upload images from your computer or use an image URL. Each image added requires a label, and this label can appear as an image caption on the participation page, if needed. Within your account, these labels appear when designing your survey and in reporting to represent the answer choices. This question type may be set as single-select or multi-select as needed. All of the functionalities of single-select or multi-select questions are supported, including Data Population and Answer Constraints. Furthermore, you can control image size and Display Order (show images vertically or horizontally).

Image Choice Question

Symbol Rating Scale Question: This question type is a visual version of the basic Rating Scale question. For each item, participants are asked to show their intensity of feeling using a symbol-based scale (Ex: 2 out of 5 stars). You can choose from 6 different symbols (star, dollar sign, check mark, heart, thumbs-up, person) to best represent the scale. The default number of symbols for this question is 5, but it can be adjusted to anything from 3 to 10. If you have more than one similar item to rate, simply increase the number of sub-questions and create a Symbol Rating Grid. You may also use different symbols for each sub-question in the grid, as needed. In reporting, symbols are represented by their names, which can be customized while adding this question.


CAPTCHA: Use CAPTCHA questions to safeguard your surveys from spam bots and make sure your responses are coming from real people. If you will be sharing your survey on a website, this question type should always be included. CAPTCHA should be placed either on the first page or the last page of the survey. This question is always mandatory and can never be skipped. Participants will be required to simply click on a check box to validate themselves and proceed. This question is very easy on humans but impossible for bots to bypass.


Drill Down Question:
This advanced question type should be used when you want participants to respond to multiple interdependent questions. When the participant selects an option from the first drop down, only relevant options are displayed in subsequent dropdown menus. A classic example is asking for a participant’s location: Country, State, and City.

Drill Down

Answer options for this question can only be added from an Excel file. The data for each dropdown menu should be aligned in a separate column (ex: Country, State, City) and the data in each row should present a complete answer set (ex: United States, New York, New York City). A column may contain duplicates, but the drop down will only show unique values. For multi-lingual surveys, you have the option to export the file used in Primary Language, add translations, and upload it back into the system. See a sample Drill Down Excel file here.


Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.