Don’t let the name fool you! Simple question types can help you quickly and easily collect exactly the data you need. From the ever-popular Radio Button, perfect for short answer sets, to the durable Drop Down, great for long lists, there’s a perfect type for every question!
- Descriptive Text
- Text Box
- Radio Button
- Drop Down
- Check Box
- Rating Scale
- Symbol Rating Scale
- Net Promoter Score (NPS)
- Image Choice Question
Learn more about the options displayed in the Simple Questions menu:
- Descriptive Text: Wait, what? While a Descriptive Text might not technically be a question type, this is a really commonly used option in project design. A Descriptive Text delivers helpful information, like an introductory note on the first page (Thanks for participating!) or instructions at the beginning of a certain section (The following questions focus on your most recent visit.). Remember: It’s not possible for your participant to “answer” a Descriptive Text. If you want to collect open-ended text from a participant, use a Text Box.
- Text Box: Text Box questions allow the participant to provide an open-ended response. This question type is best used when you can’t necessarily anticipate every answer and you want to give your participant the chance to explain.
Text Box formatting options allow you to:
- Adjust height and width
To adjust the dimensions of the box, click and drag the bottom right corner to your preferred size.
- Limit total character count
To modify character count, use the menu on the left side of the screen. You may also choose whether to display the available character count to participants.
- Specify Text Box format
Choose from the list of formats available to ensure the right kind of content is being collected. Additionally, customize the validation messages displayed if the wrong kind of content is entered.
- General: This format allows the participant to enter any type of text.
- Currency: This format requires the participant to enter a number within a range that you set. If you do not set a range, any number will be accepted. You can choose to display a currency symbol by checking ‘Append currency symbol’ and choosing a currency from the drop down menu.
- Email: This format requires the participant to enter an email address including an @ sign and a period. Check the box to require participants to enter the address twice for validation.
- Phone Number: As a user, choose the format in which participants will enter their phone numbers. When ‘US’ is selected, 10 digits are required (123-456-7890). Selecting ‘International’ requires the addition of a country code, so 13 digits are required (123-456-789-0000).
- Number: This format requires the participant to enter a valid number. You may set an expected range by identifying high and low values. If you do not set a range, any number will be accepted.
- Percentage: This format requires the participant to enter a valid number. You can also restrict answers to be within a given range. If you do not set a range, any number will be accepted.
- Social Security Number: This format requires the participant to enter a numbers in the ###-##-#### format.
- U.S. ZIP Code: This format requires the participant to enter exactly five digits.
- U.S. ZIP Code + 4: This format requires the participant to enter exactly five or nine digits.
- Custom: This option allows you to create a customized required format. Enter ‘#’ for numbers and ‘@’ for alphabetic characters. For example, if your organization uses employee IDs like mmk777, you may require the format @@@###.
- Adjust height and width
- Radio Button: The simple single-select Radio Button is perfect when you have a short list of answers – perhaps 7 or fewer. Participants can view all answers at once, and you may display options in columns, too. This question is great when you’re mainly looking for frequency – that is, how many times each answer option is chosen. Want something similar? Check out the Horizontal Radio Button in Advanced Question Types.
- Drop Down: The single-select Drop Down question type is ideal when you have a long list of predictable answers, like country names displayed in alphabetical order. This compact question type saves space on your page and gives you clear frequency totals. If you have 10 or more answer options your participants can search for answer options in the list.
- Check Box: The multi-select Check Box question type allows participants to select more than one answer option. Answers may displayed across multiple columns, and “None of the above” may be used to deselect all other choices. To improve data quality, you may add answer constraints to control the exact, minimum, or maximum number of answers a participant may select. Reports for this question type will display frequency, as well as indicating that multiple answers were possible.
For Assessments you can set ‘None of the above’ as a correct answer and assign a score.
- Demographics: This question includes pre-formatted fields that automatically validate the data received, such as email address, ZIP code, and phone number.
- Rating Scale: This single-select question type asks a participant to choose a certain value along a continuum, such as level of agreement or satisfaction. Text labels may be added to the low, middle, and high points. In reports, this question type yields both frequency (How many people chose ‘Very Satisfied’?) and an overall average weighted score (On a 5 point scale, participants gave us a 3.7.)
- Rating Scales may be displayed in two formats:
- Scale Rating:
- Smiley Rating:
N/A may be added as an option for participants who cannot give a rating.
- Scale Rating:
- Symbol Rating Scale Question: This single-select question type is a visual version of the Rating Scale question. For each item, participants are asked to show their intensity of feeling using a symbol-based scale (Ex: 2 out of 5 stars).
- Choose from the following symbols:
- Thumbs Up
- Check Mark
- Dollar Sign
The default number of symbols for this question is 5, but it can be adjusted to anything from 3 to 10. If you have more than one similar item to rate, simply increase the number of sub-questions and create a Symbol Rating Grid. In reporting, symbols are represented by their names, which can be customized while adding this question.
- Ranking: This question type asks participants to identify answer options in order of preference or importance. To arrange answers, simply drag and drop options into the desired order or choose your desired rank from the drop down. To improve data quality, you may also apply Ranking Answer constraints so that participants rank only limited answer options – such as choosing the top three from eight answer options.
- Date: This question type is clearly an excellent choice when the answer to a question is a date and you want the data to be clearly and consistently formatted. Choose your preferred display format, as well as a default date. You may choose to identify today’s date (the date of participation) or a certain date many participants are likely to choose, or to provide no default.
- Net Promoter Score (NPS): NPS is an industry-standard question designed to measure customer loyalty toward your brand, company, or service. Customers are asked to provide feedback about how likely they are to recommend your services in the future, using a 0 to 10 scale. The rating scale and the question structure are set by default and should not be changed. The only editing that should be done to this question is to name the company or item being rated.
- Detractors: Customers who provide responses from 0 to 6. These respondents are less satisfied and are unlikely to have a positive impact on your organization. They are unlikely to recommend you and in some cases may even generate negative publicity about you.
- Passives: Customers who choose 7 or 8. These are satisfied but unenthusiastic customers. They may defect to competitors if they see any available benefits.
- Promoters: Customers who pick 9 or 10. These are your brand ambassadors, those you can consider your most loyal and satisfied customers. They are most likely to demonstrate positive behavior like referring new customers and spending more themselves.
- Image Choice Question: This question type asks participants to select their preferred picture(s). Images may be uploaded from your computer or added from a URL, and image size or display order can be modified. Image labels are used to identify answer options while reporting, and may also be used as captions for participants. Image Choice questions may be set as single-select or multi-select, to meet your needs, and include functionalities like Data Population and Answer Constraints.
- Responses to a Net Promoter Score question categorize customers as follows:
These categories are the key to calculate the Net Promoter Score.
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.