Branching – Skip Logic


Branching is a powerful, yet easy-to-use feature designed to allow survey participants to skip irrelevant sections.

No longer do you need to construct awkward instructions like, “If you selected ‘No’ for the previous question, skip all questions up to question 9; otherwise go to question 4”. Branching navigates those steps for your participants automatically. In other words, if you want the flow of your survey to be customized based on your respondent’s answers, then Branching is the feature to use. By keeping participants focused on what matters to them, they stay engaged throughout, making your data more meaningful and your participation rates higher.

As you begin, it’s best to outline your map on paper so your survey doesn’t get excessively muddled. If this process is new to you, don’t worry. Make a plan, then try it out. Branching is a great feature that is quite straightforward once you get the hang of it.

For example:

You are designing a survey for employee engagement. Employees participating in the survey belong to different departments and they should see questions relevant to their department only.
Consider questions you’d like participants to show or skip, based upon their answers. Consider what conditions you need to use.

Below is a step-by-step guide to apply Branching to your survey:

  1. Once you are done adding questions and comments to your survey, select the question on which branching should be applied. Choose your question carefully. If participants bypass your chosen question due to another branching rule, you cannot send them back.

Branching cannot be applied to a one-page survey or to the last page of your survey.

  1. Hover over the chosen question, then click on More and select Branching.1
  2. For each answer option, use the dropdown menus to select the page to which participants who choose that answer should be directed. In other words: If Answer Option ___ is chosen, Branch to page ___.2
  3. After having selected the required Branching options in the dropdowns, click on the ‘Save’ button.
  4. As needed, you may also expand the view for other pages and questions on which you would like to apply the branching.

Learn How To: Branching options for different question types


How to Apply Simple Branching in Survey Questions