Image Choice Survey

Number of pages 3 Number of questions 14 Number of times used 1.6k+

Time to complete 5 minutes(approx.)

A highly effective product concept test relying on product/brand images to gauge market appeal, the Image Choice Survey is valuable for determining your target market’s opinions regarding the look of your product iterations. The survey also captures respondents’ perceptions through carefully-worded phrases that help assign overall themes to each image.
Survey Template

One of the biggest concerns companies face is launching products that the market doesn’t like. When you’re working on a product concept, getting early feedback from your target audience can be invaluable.

A well-designed product concept test can reveal important insights into your customers’ needs, wants, and preferences. SoGoSurvey’s Image Choice Survey helps you accurately gauge your audience so you can design better products, mitigate the risks of a poor design, and give stakeholders the peace of mind that a design is or will be effective – all before it goes to market.

The Image Choice Survey lets you upload your concept designs so consumers preview image options side-by-side. Respondents are asked to rank their image choices, and explain their top choice, so you can also learn why certain concepts are favored over others.

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