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Marketing

Director of Product Marketing

Marketing

SaaS Marketing Specialist

Director of Product Marketing
Director of Product Marketing
Ensuring a perfect SaaS product-market fit means bringing together key puzzle pieces: Product, Sales, Customer Success, and – of course – Product Marketing. A guru in your field, your demonstrated product marketing experience in SaaS has already led to major ARR growth. While you collaborate very well with other teams, you know that customer feedback is a goldmine of marketing magic. This balance of insights helps you drive and contribute to the creation of the right marketing material at each stage -- activation, acquisition, renewals, and referrals. You love a good story, and you’ve got pretty solid instincts, but you trust the data. You are comfortable establishing useful KPIs to monitor success, and you continually adapt your strategy and your material based on what you learn. What’s more, you enjoy what you do. You’re a leader, but you roll up your sleeves and get things done, too. You’re ready to challenge – and to be challenged.
Your experience
  • 5-10 years of product marketing experience
  • Marketing experience in a SaaS or software company ideal
  • Coordination with marketing, sales, and product teams
  • Outstanding oral and written communication across multiple channels
  • Bachelor’s degree, ideally in Marketing or Communications
Your skills
You have expertise and experience in numerous aspects of product marketing, including many (if not all) of the following areas:
  • Analyst relations
  • Content marketing
  • Email marketing
  • Go-to-market strategy
  • Marketing automation
  • Mobile marketing
  • PPC marketing
  • PR
  • Release promotion
  • Sales collateral
  • Social media marketing
  • Webinars
  • Website content
Salary
Commensurate with education and xperience
Benefits
Medical, Dental, Vision, 401(k), Paid Vacation, Life Insurance, Disability
Apply Now
While operations are currently remote, this is a full-time position based in Herndon, VA.
To apply, please submit a cover letter and resume to jobs@sogosurvey.com.
SaaS Marketing Specialist
SaaS Marketing Specialist
If you’re ready to own it, we’re ready for you. From strategy to action, help us grow success across multiple channels, resulting in higher traffic, more conversion, and better retention. We’re looking for someone with a proven track record of driving strategic product marketing initiatives that lead to business growth – results reflected in data, not just a glossy overview. You’re the expert, after all, so we’re cutting through the jargon and delivering it to you straight:
Your experience
  • 5+ years of marketing experience in a SaaS or software company
  • Outstanding writing in multiple channels
  • Bachelor’s degree, ideally in Marketing, Communications, Engineering, or Computer Science
Your skills
You have expertise and at least two years of experience in three or more of the following areas:
  • Email Marketing: Develop strategic content streams to engage prospects and generate leads, to nurture users, and to grow retention
  • Marketing Writing: Draft, refine, and deliver high quality cross-channel content
  • Webinars for Potential Customers: Develop and conduct webinars to convert prospects to leads
  • Website Content: Create strong content to build value and SEO
  • Analyst Relations: Cultivate relationships with industry leaders and influencers
  • Product Marketing: Highlight value of products and solutions across channels
  • Referral Marketing (Paid/Organic): Growing social proof and streamlining referrals
  • Account-Based Marketing (ABM): Build deep value-add messaging to target key prospect
Salary
Commensurate with education and experience
Benefits
Medical, Dental, Vision, 401(k), Paid Vacation, Life Insurance, Disability
Apply Now
While operations are currently remote, this is a full-time position based in Herndon, VA.
To apply, please submit a cover letter and resume to jobs@sogosurvey.com.

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