Market Research Surveys with Maximum Impact

Capture game-changing business intelligence using our best-in-class market research survey software.

Know what your customers know

To stay competitive, businesses large and small need to know what consumers want, what they like and why they behave the way they do. Trusting your gut won’t cut it. Online market research surveys get answers straight from the source – your customer.

That’s where we come in. SoGoSurvey’s simple yet sophisticated design, distribution, analytics, and reports make market research surveys painless. Using market segmentation, target select groups to test new product ideas, marketing initiatives, or brand perception. Armed with actionable intelligence, you can move forward, confident that your new product will fly off the shelves, your website will convert more business, your design will captivate your customer – and you’ll bury the competition.

Make Your Market Research Survey Worth Their Time

It’s never been easier to connect with your customers, followers and fans. Our flexible, intuitive online market research tool is loaded with features designed to engage your audience.

Basic Features

Advanced Features

Customize the look and feel

Always Be Branding. Use your logo and colors, custom URLs and domains, or white-label your market surveys for a seamless brand experience.

Logic and Branching

Simplify each participant’s experience by setting simple or complex conditions to determine their path. Engagement and data quality benefit!

More bang, less buck

The data you collect is invaluable, and our market research survey software is supremely affordable. (And a fraction of the cost of outsourcing.) Talk about a win-win.

Anonymity

Comprehensive anonymity means better quality feedback, higher response rates, and increased comfort and security for participants.

Reach people anywhere, anytime

Mobile-ready and attractive on any device, our surveys make it easy for consumers to respond to market research survey questions.

Complete Custom Branding

Build brand recognition with every detail, from logo and style to white label and custom URL options.

Survey experts on call. 24/7/365

Like the song says, Ain’t no mountain high enough to keep us from you. Our support team is always standing by, ready to help.

Forms

Embed and share simple and elegant forms to streamline your data collection processes and improve reporting.

Your survey, your way

Ready. Aim. Research. Drag-and-drop loads of question types. Easy to launch, simple to manage. Get answers that matter in no time.

Pre-Populate Participant Data

Why ask people to tell you what you already know? Pre-population makes report data more accurate, streamlines survey completion, and offers you more analytical power.

Clear, attractive reports

Quickly make sense of your market research survey results so you can map the landscape and decide whether to forge ahead, change tack, or abandon ship.

Multilingual

Ensure you're getting the full picture by collecting feedback from your entire community. Offer many languages on a single survey and simplify success!

Integrated multimedia

Include in your market research survey examples of products, branding, packaging or advertising. Embed images, video, audio and graphics in your outreach to get critical feedback.

Logic and Branching

Simplify each participant’s experience by setting simple or complex conditions to determine their path. Engagement and data quality benefit!

Dynamic URL redirect

Depending on the response, you can redirect market survey takers to your homepage, a landing page, a registration form - where they end up is up to you.

Anonymity

Comprehensive anonymity means better quality feedback, higher response rates, and increased comfort and security for participants.

Survey taker experience

Design appealing market surveys that consumers want to take. Using pre-population and skip logic, you'll get precise responses and build brand loyalty.

Complete Custom Branding

Build brand recognition with every detail, from logo and style to white label and custom URL options.

Paper surveys

Paper still has its place. Build your market research survey online, export to print and distribute it. We can import your results to your account for tracking, analysis and reporting.

Forms

Embed and share simple and elegant forms to streamline your data collection processes and improve reporting.

Distribution channels

Meet customers on their turf – be it via email, SMS, website, social media or mobile. Take advantage of built-in tools to bring all the data together.

Pre-Populate Participant Data

Why ask people to tell you what you already know? Pre-population makes report data more accurate, streamlines survey completion, and offers you more analytical power.

A/B testing

Reveal what resonates with customers through A/B tests. Pit two options against each other to make changes and choices based on performance, not guesswork.

Multilingual

Ensure you're getting the full picture by collecting feedback from your entire community. Offer many languages on a single survey and simplify success!

Surveys people like to take

Done right, market research surveys go beyond gathering data. They build relationships. We give you the tools to create personal and relevant market surveys that attract more authentic responses and more actionable data. Speak directly to customers by pre-populating what you know about them, and personalizing your follow up. Using advanced branching, shape a participant’s path through your survey based on how they answer specific questions. Keep them engaged with graphics and media. If you’re not seeing the results you want, find out exactly where survey abandonment occurs, and tweak for better performance.

Single Grid

Group multiple Radio Button or Check Box questions in one grid.

Industry-leading reports

Asking market research survey questions is easy. Putting answers in context is where the rubber meets the road. We steer you in the right direction with 14 powerful out-of-the-box reports and endless ways to make them your own. See real-time results with a couple of clicks, and quickly isolate and compare market survey data using your specific demographic criteria. Present beautiful reports full of actionable intelligence to help set strategic priorities and position your business for growth.

Matrix Grid

Group related questions in a grid format using multiple question types.

Need a head start?

Our polished, proven market research survey templates get you up and running in no time!

Need answers?
SoGoSurvey’s survey panels help you gather insights from your ideal target audience, however you define it.
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Seriously fast, utterly reliable customer service.

It’s just one of the reasons we have a 97% retention rate. Our rapid-response customer support team is ready to help 24/7.

"I found SoGoSurvey to be superior to other survey tools for my market research, even online surveys I had used in the past."

Yanina Silva, Senior Consultant

Gerrard Brown

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