Market Reputation Survey

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Time to complete 2 minutes(approx.)

The value of a good reputation in the eyes of customers and the community at large can’t be overstated. For banks, reputational risk, unlike credit or interest rate risk, is hard to quantify. It’s important to know how your customers feel about you, and one of the best ways to obtain that knowledge is to monitor perception with the Bank Market Reputation survey.
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For banks, reputation is an area that merits continued attention; it one of the most important factors in deciding whether or not to trust a financial services provider. But evidence shows there is a gap between consumer expectations and bank performance across a range of factors that influence reputation.

Reputation is all about perception: how customers, employees, investors, and other stakeholders view your institution. The goal is alignment between the image you want to portray and what people really think. Customer experience metrics such as “likely to recommend” are an indicator of reputation that can impact your prospects for future business.

In the social media era, it’s more important than ever to cultivate a positive reputation. One or two unhappy customers who take to social media channels can have a dramatic impact on your bank’s reputation. Gain important insight by regularly monitoring customer sentiment with feedback from SoGoSurvey’s Bank Market Reputation survey.

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