More about Market Reputation Survey
For banks, reputation is an area that merits continued attention; it one of the most important factors in deciding whether or not to trust a financial services provider. But evidence shows there is a gap between consumer expectations and bank performance across a range of factors that influence reputation.
Reputation is all about perception: how customers, employees, investors, and other stakeholders view your institution. The goal is alignment between the image you want to portray and what people really think. Customer experience metrics such as “likely to recommend” are an indicator of reputation that can impact your prospects for future business.
In the social media era, it’s more important than ever to cultivate a positive reputation. One or two unhappy customers who take to social media channels can have a dramatic impact on your bank’s reputation. Gain important insight by regularly monitoring customer sentiment with feedback from SoGoSurvey’s Bank Market Reputation survey.